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About the Role
Plan, execute, and optimize digital marketing initiatives aligned with brand strategies to enhance HCP engagement and maximize brand value. This role supports the overall omnichannel strategy led by a dedicated Omnichannel Lead.
Responsibilities
- Plan and execute brand-specific digital initiatives including HCP websites, email campaigns, eDetailing, video content, and other digital assets.
- Collaborate with Product Managers to deploy integrated digital campaigns.
- Manage and update product websites and membership-based digital platforms.
- Coordinate content development with external agencies and vendors.
- Ensure content quality and compliance with regulations and industry codes.
- Define and track KPIs for digital initiatives.
- Analyze engagement and performance data and provide actionable insights.
- Continuously improve digital activities through PDCA cycles.
- Execute digital initiatives in alignment with the overall omnichannel strategy and guidelines.
- Share insights, data, and field feedback to support omnichannel optimization.
- Work closely with Sales, Medical, S&P, IT, and external partners.
- Support evaluation and implementation of new digital tools and solutions at the requirement-definition level.
Requirements
- Advanced degree in business, medical or life-science.
- Preferably 10+ years of experience in the pharmaceutical industry, including relevant commercial and/or digital marketing functions.
- At least 3 years of experience in a marketing function within the pharmaceutical industry.
- Proven experience in omnichannel strategy execution and digital promotion.
- Working knowledge of AI applications and their practical use in digital marketing.
- Strong analytical capabilities with the ability to translate data into actionable business insights.
- Business-level proficiency in English, both written and spoken.
- Strong leadership in driving cross-functional collaboration and aligning stakeholders behind shared business objectives.
- Strategic mindset with the ability to prioritize, make sound decisions, and solve complex problems in a fast-changing environment.
- Customer-centric leadership with a strong focus on HCP needs, user experience, and business impact.
- Ability to influence, build trust, and lead change across diverse internal and external stakeholders.
- Continuous learning agility with the ability to coach others and foster innovation through emerging digital trends and technologies.
Skills
- Digital marketing
- Omnichannel strategy execution
- Digital promotion
- AI applications in digital marketing
- Data analysis
- Business insights
- English proficiency
Experience Level
- 10+ years of experience in the pharmaceutical industry
- 3+ years of experience in a marketing function within the pharmaceutical industry
Education Level
- Advanced degree in business, medical or life-science
Benefits
- Tailor-made onboarding journeys
- Mobility opportunities
- Quality trainings
- Responsible management
- Team spirit
- Workplace focused on your well-being
About the Company
- The Servier Group helps advance therapeutic progress for the benefit of patients.
- Servier is committed to therapeutic progress to serve patient needs.
- Servier values the diversity of its employees as a source of richness.