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About the Role
The Senior Manager, Client Experience and Partnerships leads Atelio's relationship marketing. The role owns the strategy, budget, and performance of CRM, clienteling, experiential marketing, PR, and brand partnerships, with the goal of turning attention into lasting, valuable relationships with private clients and the design community. The role reports to the Marketing Director.
Responsibilities
- Define and own the client experience and CRM strategy for private clients, architects, and interior designers, aligned with business priorities.
- Lead segmentation, lifecycle programs, and client insight.
- Build the clienteling framework with the sales department, turning client insight into personal outreach that drives repeat purchase and referral.
- Shape an annual program of launches, private viewings, trade gatherings, and international fairs, measured on acquisition, conversion, and retention.
- Lead joint marketing plans and co-investment with the brands Atelio represents, acting as the main counterpart to their marketing teams.
- Evolve the PR strategy for the region, lead the agency, and build Atelio's presence in design, art, and lifestyle media.
- Own the budget, KPIs, and reporting for the function, and present results and recommendations to senior leadership.
- Build and develop the team, manage agencies and suppliers, and set the standard for how Atelio treats every client.
Requirements
- 8 or more years in marketing, including at least 4 leading CRM, client experience, or experiential marketing.
- Experience managing a team.
- A background in a relationship-led sector: fashion, jewelry, beauty maison, auction house, gallery, design and interiors, hospitality, or real estate.
- A 360-degree view of marketing, across digital and offline channels.
- Strategic and hands-on approach, with analytical depth to read client data and creative judgment to design experiences.
- Presence to earn the confidence of senior leadership, partner brands, and discerning clients, and to present strategy with clarity.
- Experience owning a budget and leading agencies.
- Genuine curiosity for design, architecture, and art.
- Fluent English.
- Arabic and experience in Saudi Arabia are valued.
Skills
- CRM
- Clienteling
- Experiential Marketing
- PR
- Brand Partnerships
- Relationship Marketing
- Marketing Strategy
- Client Intelligence
- Segmentation
- Lifecycle Programmes
- Client Insight
- Performance Management
- Budget Management
- Team Leadership
- Agency Management
- Supplier Management
- Digital Marketing
- Offline Marketing
- Analytical Skills
- Creative Judgement
- Presentation Skills
Experience Level
- Senior
- 8+ years marketing experience
- 4+ years leading CRM, client experience, or experiential marketing
- Team management experience