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About the Role
The Marketing Manager is responsible for developing and implementing Marketing strategies to support the bank’s business units and geographic markets in their assigned area. This individual must be a strong communicator, use creative thinking and problem-solving skills, be adaptable and able to manage competing priorities.
Responsibilities
- Assist in development and execution of the annual marketing plan and documenting the profitability based business case of all assigned marketing projects, promotions and events to align with bank, business units, Marketing Department and product management objectives.
- Accurately evaluate customer research, market conditions and competitor data and implement marketing plan alterations as needed.
- Evaluate the Simmons territory and/or lines of business market position and recommend the best course of action for capturing available profitable business.
- Participate in the generation of ideas for targeting sales efforts and marketing programs based on information derived from databases and research.
- Analyze internal marketing requests and ideas.
- Advocate marketing ideas to management.
- Coordinate the development of traditional media marketing and sales promotion which includes managing the development of advertising brochures, branch merchandising, and direct marketing ranging from broad integrated campaigns to one-off, event-driven projects.
- Track and reconcile all media budgets.
- Evaluate marketing campaign performance.
- Develop measurement criteria for marketing programs and report on marketing campaign ROI.
- Provide reports on marketing campaign success and opportunities for improvement.
- Coordinate digital media marketing which includes working with vendors and agencies to develop digital assets including display ads, text ads, landing pages, websites, blogs, etc.
- Track and reconcile digital media budget.
- Manage marketing vendor relationships to include ad agencies, design firms, web developers, print vendors, etc.
- Ensure that service levels are maintained and that the quality of work is high and pricing is competitive.
- Ensure all departmental documents and activities are performed in compliance with applicable laws, regulations, policies and procedures as applicable to this position, including completion of required compliance training.
- Perform other duties and responsibilities as assigned.
Requirements
- Ability to read and interpret documents such as procedure manuals, general business correspondence and/or journals or government regulations.
- Ability to read, analyze and interpret financial report and/or legal documents.
- Ability to write simple correspondence, procedures, routine reports and business correspondence.
- Ability to effectively present information in one-on-one and small group situations, to customers, clients, and other employees in the organization.
- Ability to effectively present information and respond to questions from groups of managers, clients, customers and the general public.
Skills
- MS Office programs
- Proofing and Editing skills
- Creativity to produce effective business messaging
Experience Level
- 5 years’ experience in job related position
Education Level
- BS/BA degree
About the Company
- It's fun to work in a company where people truly BELIEVE in what they're doing!
- We're committed to bringing passion and customer focus to the business.
Equal Opportunity
- Simmons First National Corporation and its subsidiaries are committed to a policy of equal employment with respect to a person's race, color, religion, sex, ancestry, sexual orientation, gender identity, national origin, covered veterans, military status, physical or mental disability or any other legally protected classifications.