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About the Role

The Business Development Executive, Roboshop will support the expansion and day-to-day development of POP MART’s Roboshop network across Europe, focusing on identifying locations, supporting commercial discussions, coordinating launches, and monitoring performance.

Responsibilities

Research and identify potential Roboshop locations across Europe.
Support site evaluation using factors such as footfall, customer profile, commercial terms, sales potential and expected return on investment.
Assist with landlord, property agent and commercial partner discussions.
Coordinate Roboshop projects from site approval through contracting, installation and launch.
Work with internal teams on machine procurement, logistics, branding, merchandising and other launch requirements.
Coordinate with local teams and external partners to support site access, installation arrangements and smooth operational handover.
Maintain accurate Roboshop location, pipeline and project trackers and provide regular progress updates.
Monitor sales and operational performance by location, identifying potential performance issues and opportunities for improvement.
Support preparation of business cases, financial analysis and recommendations for new locations, formats or market pilots.
Maintain effective relationships with landlords, shopping centre management teams, commercial partners and other external stakeholders.
Work closely with Retail, Merchandising, Supply Chain, Finance and other internal teams to resolve operational or commercial issues.
Support cross market Roboshop initiatives and ensure relevant information and best practices are shared across European markets.

Requirements

Bachelor’s degree or equivalent experience in Business, Marketing, Real Estate, Retail Management or a related discipline.
Around 2 to 3 years of relevant experience in business development, retail expansion, property, account management, partnerships or project coordination.
Strong organisational and project coordination skills, with the ability to manage multiple locations and priorities at the same time.
Good commercial awareness and confidence working with basic sales, cost, ROI and performance data.
Strong communication and interpersonal skills, with the confidence to engage with landlords, commercial partners and internal stakeholders.
Proactive and hands on working style, with strong attention to detail and the ability to follow projects through to completion.
Good proficiency in Excel, PowerPoint and general project or business tracking tools.
Fluent written and spoken English.
Experience in retail development, vending, automated retail or other non traditional retail channels (Desirable).
Familiarity with the UK or wider European retail and commercial property landscape (Desirable).
Experience within toys, collectibles, lifestyle, entertainment or pop culture retail (Desirable).
Chinese or another European language would be advantageous, but is not essential (Desirable).
Experience working in an international or cross cultural business environment (Desirable).

Skills

Excel
PowerPoint
Project tracking tools
Business tracking tools
Communication skills
Interpersonal skills
Organisational skills
Project coordination skills

Location

London, UK

Work Type

Full time
Permanent

Experience Level

2 to 3 years of relevant experience

Education Level

Bachelor’s degree or equivalent experience

About the Company

POP MART (09992.HK), founded in 2010, is a leading global company in the trend culture and entertainment industry.
Centered around IP, POP MART has built a comprehensive platform for creative incubation and IP operation, empowering global creators while delivering exciting products, services, and immersive entertainment experiences to consumers.
POP MART identifies and nurtures emerging artists and designers worldwide, creating popular character IPs through a well-established IP development and operation system.
Its portfolio includes iconic IPs such as MOLLY, SKULLPANDA, DIMOO, THE MONSTERS, and Hirono.
By launching art toys and derivative products based on these IPs, POP MART continues to lead trends in consumer culture.
As of the end of first half of 2025, POP MART operates over 550 physical stores and more than 2,500 Robo Shops across the world.
Through multiple cross-border e-commerce platforms, the company has reached audiences in over 90 countries and regions, bringing joy to young consumers around the world.

Equal Opportunity

POP MART is committed to equal pay initiatives and will not ask candidates for their current or past salary.
As an Equal Opportunity Employer, POP MART does not discriminate against applicants or employees because of race, color, creed, religion, sex, national origin, veteran status, disability, age, citizenship, imarital or domestic/civil partnership status, sexual orientation, gender identity or expression or because of any other status or condition protected by applicable federal, state or local law.