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About the Role
Golin Ketchum is seeking a Director, Strategic Planner to join their team. This role focuses on shaping brand presence within the creator economy, translating creator culture insights into authentic brand strategies, and developing strategic foundations for creative work. The position offers significant visibility with senior leadership and the opportunity to champion creativity in an AI-driven world.
Responsibilities
- Own account strategy for a brand at the intersection of technology and human expression.
- Write creative briefs that spark engagement.
- Translate creator culture insights into authentic brand strategy.
- Build thought leadership and IP to establish Golin's voice in the creator economy.
- Gain visibility with senior agency and client leadership.
- Develop a point of view on how brands champion creativity in an AI-driven world.
Requirements
- 7–10 years of strategic planning experience, ideally with exposure to creative tools, tech, or creator-focused brands.
- Genuine fluency in creator culture, including platforms, communities, mindsets, and current trends.
- Ability to communicate effectively with creators, understanding their motivations and needs.
- Proficiency in research methodologies including social listening, creator community analysis, competitive audits, and cultural trend mining.
- Skill in simplifying complexity into clear briefs and compelling narratives.
- An inclusive approach to strategy that reflects diverse creative perspectives.
- Confidence in leading client sessions and maintaining strategic direction.
- Comfort with ambiguity and fast-paced environments with evolving briefs and high creative stakes.
Skills
- Strategic Planning
- Creator Culture Analysis
- Brand Strategy
- Creative Brief Writing
- Social Listening
- Competitive Analysis
- Cultural Trend Mining
- Presentation Skills
- Client Management
- AI Strategy
Location
- Remote
- Hybrid
Work Type
- Full-time
- Hybrid
Experience Level
- Director
- 7-10 years
Salary/Compensations
- 100,000 - 160,000
About the Company
- Golin Ketchum is the most awarded public relations agency of the decade, creating change that matters for clients and people.
- Formed from the merger of two iconic PR agencies, Golin Ketchum combines creative excellence with Omnicom’s data and AI solutions.
- Specialized expertise across consumer brands, corporate affairs, healthcare, technology, and food, agriculture, and nutrition.
- Fosters a culture that is fiercely ambitious yet fundamentally kind, with obsessive collaboration.
Equal Opportunity
- Golin Ketchum is proud to be an Equal Opportunity/Affirmative Action employer.
- Golin Ketchum recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.
- It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.