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About the Role

We are seeking a Senior Director of Media Planning to lead our planning practice, establish strategic standards, and drive client success through integrated, full-funnel strategies. This leadership role involves owning P&L for key accounts, mentoring a team, and advancing the agency's planning philosophy.

Responsibilities

Develop and champion the integrated media planning philosophy across all client relationships and new business.
Set planning standards and best practices for strategy, measurement, and client partnership.
Build proprietary frameworks and methodologies to differentiate the planning approach.
Lead thought leadership in industry conversations regarding effectiveness, media strategy, and consumer behavior.
Influence agency offerings by working with leadership to evolve services and capabilities.
Own P&L for assigned strategic accounts, driving revenue growth, profitability, and client satisfaction.
Lead account strategy at the C-suite level, acting as a strategic advisor.
Challenge client briefs to identify gaps and propose comprehensive solutions.
Build custom media architectures based on business objectives, competitive dynamics, and consumer journeys.
Ensure integrated planning translates into seamless execution and measurable business results.
Build and lead a high-performing planning team, fostering a culture of strategic rigor.
Mentor leaders and emerging talent toward integrated, systems-based thinking.
Establish planning processes and standards to elevate work across the practice.
Develop career paths and succession plans, attracting top planning talent.
Champion continuous learning within the team regarding research and media landscape evolution.
Partner with Creative, Insights, Analytics, and Commerce to embed planning in all agency work.
Lead integrated pitch teams and new business development.
Collaborate with Buying, Research, and other departments for flawless execution of strategic plans.
Shape client briefing processes to embed full-funnel thinking.
Contribute to new business pitches and RFP responses, positioning planning as a competitive advantage.
Identify growth opportunities within existing accounts and propose expanded scope.
Build reputation as a thought leader through industry events and research contributions.

Requirements

15+ years of media planning experience.
5+ years in a senior leadership role managing planning teams and/or P&L.
Proven track record of leading integrated campaigns that drive both brand growth and performance results.
Deep expertise across traditional, digital, social, programmatic, and emerging channels.
Strong understanding of media measurement, attribution, analytics, and effectiveness research.
Demonstrated ability to develop talent and build high-performing, strategic planning teams.
Experience leading new business development and shaping agency offerings.
Proficiency with media planning and analytics tools.
Comfortable with data-driven decision making.
P&L management experience; comfortable owning revenue, margin, and profitability.
Experience shaping industry thinking through writing, speaking, or influence.
Deep familiarity with effectiveness research (Binet & Fields, Byron Sharp, IPA effectiveness) and its application to planning.
Experience building a planning practice or elevating planning capability within an agency.
Experience challenging conventional wisdom and moving clients toward more sophisticated strategies.
Comfort with ambiguity, change, and the tension between strategic purity and commercial reality.
Desire to mentor others, raise planning standards, and build something meaningful.
Ability to attract top talent and create an environment where planners want to grow.

Skills

Integrated media planning
Full-funnel thinking
Strategic leadership
P&L management
Team mentorship
Thought leadership
Client strategy
Business acumen
Communication
Traditional media
Digital media
Social media
Programmatic media
Emerging channels
Media measurement
Attribution
Analytics
Effectiveness research
Talent development
New business development
Media planning tools
Analytics tools
Data-driven decision making

Location

Office-based (minimum 3 days/week)

Work Type

Hybrid
Full-time

Experience Level

Senior Director
15+ years experience
5+ years leadership experience

Salary/Compensations

$150,000-$210,000

Benefits

Strategic influence across the agency
Leadership of a talented planning team
P&L accountability
Opportunity to drive business growth
Platform to shape industry thinking
Investment in research, certifications, and industry engagement
Exposure to marquee clients and complex challenges
Competitive compensation
Benefits
Equity participation

About the Company

PHd is an agency within Omnicom.
Omnicom is committed to hiring and developing exceptional talent.
Omnicom believes that celebrating differences makes teams better.
Omnicom processes personal data in accordance with its Recruitment Privacy Notice.

Equal Opportunity

It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law.
EOE/AA/M/D/V/F.