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About the Role
The Data Analytics team at RAPP drives value for clients by delivering work that helps them market and run their businesses more effectively and efficiently, empowering them to make data-driven decisions that directly impact performance and drive measurable results.
Responsibilities
- Set up a simple test and learn plan for a client’s marketing and CRM activities.
- Use RAPP’s AI tools to provide clients with insights on campaign creative elements and their effectiveness.
- Create a customer profile for a specific audience subset and report findings to a client.
- Provide post-campaign analysis reporting to clients, detailing campaign effectiveness and optimization recommendations.
- Support the experience strategy team in creating data-driven customer journeys.
- Build a KPI tree or measurement framework to identify key metrics for clients to track and improve.
Requirements
- Have a working knowledge of SqL and/or Python.
- Independently write code to pull data from a cloud environment (AWS/Azure/GCP).
- Experience working agency, consulting, or client-side with customer-related datasets (e.g., marketing analytics, sales analysis, product analysis, consumer profiling).
- Demonstrable interest in growing experience in data analytics if prior experience is limited.
- Show how previous experience will help in a data analytics role.
- Be curious, ask questions, and focus on the 'why' of data and its implications for clients.
- Demonstrate accuracy and attention to detail when analyzing datasets.
- Desire to work independently.
- Interest and desire in presenting findings to team members and clients.
Skills
- SqL
- Python
- Data analysis
- Customer profiling
- Campaign analysis
- Data-driven decision making
- Web analytics
- Social analytics
- Dashboarding/visualization
- Statistics
- Customer segmentation
- Customer journey planning
Location
- Onsite (minimum 3 days a week)
Work Type
- Hybrid
Experience Level
- Entry-level to Mid-level
About the Company
- Omnicom's policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.
- Omnicom is committed to hiring and developing exceptional talent.
- We believe that celebrating what makes us different makes us better together.
Equal Opportunity
- We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do.
- We will process your personal data in accordance with our Recruitment Privacy Notice.