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About the Role
This role is responsible for implementing and sustaining processes for successful Digital product execution, contributing to client and agency business growth. The position requires a thorough understanding of the digital world and client business, proactive engagement with business counterparts, and a curious approach to identifying unique consumer reach opportunities. Accountability for results includes media plan execution, performance measurement, optimization, and tactical recommendations.
Responsibilities
- Implement and sustain processes for successful Digital product execution and business growth.
- Understand the digital marketplace through constant analysis and education.
- Build cooperative relationships with strategy, research, creative, and digital vendor teams.
- Investigate unique opportunities to reach target consumers and provide recommendations.
- Execute media plans, measure performance, optimize campaigns, and offer tactical alternatives.
- Mentor junior staff by delegating responsibilities, creating timelines, and providing feedback.
Requirements
- Bachelor's degree in Advertising, Marketing, Communications, or related field.
- Minimum of four years of digital buying experience.
- Substantial knowledge of multiple digital media platforms and passion for the digital space.
- Digital analytics fundamentals including tracking & tagging, data management concepts (DMP activation), dynamic creative, programmatic buying, and remarketing.
- Proficient with trafficking and reporting tools for flawless campaign execution.
- Competency in Digital Advertising Account Management and Production processes.
- Strong knowledge of syndicated interactive research applications and ad serving tools (e.g., DoubleClick DART, comScore, AdRelevance, DDS, Prisma, MediaOcean).
- Proficiency in Microsoft Office Suite, especially Excel and PowerPoint.
- Proficient mathematical abilities.
- Good verbal and written communication skills; good listening skills.
- Appreciation of the cross-platform landscape and a desire for continuous learning.
- Analytical skills to extract trends from data and translate them into insights.
- Desire to influence junior talent's media education and patience to simplify concepts.
Skills
- Digital buying
- Digital analytics
- Data management platform (DMP) activation
- Dynamic creative
- Programmatic buying
- Remarketing
- Trafficking
- Reporting
- Digital Advertising Account Management
- Production processes
- Syndicated interactive research applications
- Ad serving
- DoubleClick DART for Advertisers (DFA)
- comScore Media Metrix
- AdRelevance
- Donovan Data Systems (DDS)
- MediaOcean Prisma
- Microsoft Office Suite
- Excel
- PowerPoint
- Mathematical abilities
- Verbal communication
- Written communication
- Listening skills
- Analytical skills
- Creative thinking
Location
- Remote
- Hybrid
Work Type
- Full-time
- Hybrid
Experience Level
- 4+ years digital buying experience
- Mid-level
Education Level
- Bachelor's degree
Salary/Compensations
- $50,000 - $95,000
Benefits
- Omnicom's policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.
- Objective to increase in-office requirement over time.
About the Company
- Omnicom is committed to hiring and developing exceptional talent.
- Focus on developing inclusive teams.
- Believes that celebrating differences makes teams better.
- Will process personal data in accordance with their Recruitment Privacy Notice.
Equal Opportunity
- It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law.
- EOE/AA/M/D/V/F.