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About the Role

This role is responsible for the strategic planning, development, and workflow execution of marketing campaigns and member communications across all channels, focusing on supporting business growth, retention, and member engagement.

Responsibilities

Lead and develop the Martech Campaign Delivery team, creating a high-performance culture focused on customer outcomes, operational excellence, and continuous improvement.
Partner with Customer Engagement, Communications, Digital, Product, Technology, Analytics, and Data teams to deliver integrated customer experiences.
Manage and oversee vendor resources to maximize return on investment and campaign velocity.
Define and monitor campaign delivery KPIs, operational metrics, platform utilization, customer engagement measures, and business outcomes.
Own the end-to-end campaign delivery capability across digital, email, SMS, push, web, app, and emerging customer engagement channels.
Establish campaign delivery standards, service models, workflows, governance frameworks, and operational processes.
Lead the implementation and adoption of AI-enabled marketing capabilities including content generation, audience optimization, workflow automation, and campaign orchestration.
Drive continuous improvement of marketing automation platforms, customer journey orchestration, and personalization capabilities.
Contribute to Martech roadmaps to maximize value from platforms including Adobe Experience Platform, Adobe Journey Optimizer, and Customer Journey Analytics.
Provide executive reporting, insights, and recommendations to senior leadership on campaign performance, platform effectiveness, and optimization opportunities.
Establish optimization frameworks including A/B testing, multivariate testing, experimentation, and conversion improvement programs.
Identify emerging Martech, AI, and personalization trends and translate them into practical business capabilities.
Ensure all campaigns adhere to governance, privacy, consent management, risk, and compliance requirements.

Requirements

Solid experience in marketing operations/marketing roles, preferably in Financial Services.
Practical experience leveraging AI, machine learning, and generative AI capabilities within marketing and customer engagement functions.
Deep knowledge of marketing automation platforms, in particular Adobe Campaign/Adobe Journey Optimizer/Adobe Experience Platform, AEM & CJA.
An understanding of Agile methodology is highly regarded, with ability to thrive in a fast-paced and high-growth environment.
Proven track record of successfully implementing and optimizing marketing automation programs.
Exceptional leadership, communication, and project management skills.
Strong people leadership capability with a track record of coaching, developing, and inspiring multidisciplinary teams.
Strong commercial acumen with the ability to translate customer outcomes into measurable business value.
Experience operating in regulated industries with strong governance, privacy, and compliance requirements.
Experience leading large-scale transformation, capability uplift, or operating model change programs.
Candidates must have full work rights in Australia.
Background checks will be completed prior to employment confirmation.

Skills

AI
Machine learning
Generative AI
Marketing automation platforms
Adobe Campaign
Adobe Journey Optimizer
Adobe Experience Platform
AEM
CJA
Agile methodology
Leadership
Communication
Project management
People leadership
Coaching
Development
Inspiration
Commercial acumen
Governance
Privacy
Compliance
Transformation
Capability uplift
Operating model change

Location

Sydney

Work Type

Full-time

Experience Level

Senior

Education Level

Tertiary qualifications in Marketing, Business, Commerce, Technology or related disciplines.
Relevant certifications in Martech platforms, customer experience, analytics or AI technologies are highly regarded.

Benefits

Access to CFS Employer Super, which offers an expansive investment menu and flexible insurance solutions
Support with financial services, including discounts on home loans and daily bank accounts through our partnership with a leading financial institution
Access to 24/7 confidential support covering safety, medical and mental health services
Additional leave day to celebrate your birthday
Life Leave - 3 days per annum to focus on your wellbeing or celebrate a special event
Exclusive discounts on retail, travel and entertainment

About the Company

At CFS we know that the foundation of our success lies in our exceptional people. We believe in celebrating individuality, have a passion for high performance and creating an environment where you can unleash your full potential.
Our people enable us to make a difference and deliver exceptional experiences to help our customers achieve financial freedom.
At CFS we are committed to creating a thriving environment where individuals can flourish. We believe that success is built upon strong teams, and we are dedicated to celebrating uniqueness, championing individuality and supporting a diverse and inclusive workforce. We believe that when you can truly be yourself, you can unlock your full potential.

Equal Opportunity

We believe in celebrating individuality, have a passion for high performance and creating an environment where you can unleash your full potential.
We believe that success is built upon strong teams, and we are dedicated to celebrating uniqueness, championing individuality and supporting a diverse and inclusive workforce.