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About the Role
This role centers on leading strategy and planning efforts for experiential and event marketing programs. You will be an essential member of client and agency teams, focusing on building trusted relationships to ensure client retention and growth. You will implement and champion strategy and planning best practices, craft concise briefs, lead ideation sessions, and review client event portfolios to align with annual marketing plans.
Responsibilities
- Lead strategy and planning efforts for experiential and event marketing programs.
- Build and nurture trusted relationships with creative, account, and client teams.
- Drive success and growth in existing client accounts and new business opportunities.
- Implement and champion strategy and planning best practices on assigned accounts.
- Cover research, planning, account planning, strategy, and analytics.
- Ensure the GPJ strategy process is adhered to and communicate it clearly.
- Craft concise briefs that package objectives, target audiences, key insights, program requirements, and success measures.
- Lead productive ideation sessions, write briefs, facilitate brainstorming, and participate in concepting sessions.
- Review, analyze, and provide recommendations to clients regarding their portfolio of events.
- Design comprehensive, audience-centric strategies incorporating physical, digital, social, and mobile channels.
- Explore new experience strategies, technology-enabled engagements, and industry best practices.
- Lead and conduct research and planning activities for developing experiential marketing solutions.
- Mentor Strategy & Planning team members.
- Develop and implement measurement and analytics frameworks with key metrics and KPIs.
- Extensively write and present to clients and prospective clients.
Requirements
- Undergraduate degree is required.
- Graduate degree in business, marketing or communications is preferred.
- 10-12 years of client/agency experience in a related role.
- Experience in experiential marketing, strategy, planning, marketing, digital marketing and/or advertising is preferred.
- Experience in digital, social and mobile technologies, strategies and tactics.
- Ability to travel 25%.
Skills
- Strong leadership skills
- Strong written and oral communications
- Strong presentation skills
- Interpersonal communications and listening skills
- Proven client management/interaction skills
- Proficient in use of Windows environment (Outlook, Microsoft Word, Excel, Power Point,)
- Proficient in other digital communications technologies (Salesforce, Chatter, Lync, Webex, etc.)
- Knowledge of and experience in using research tools and methodologies.
- Understanding of best practices regarding analytics and marketing measurement.
- Communication skills: Express yourself clearly in writing and through visual imagery, presenting and communicating complex ideas and concepts clearly and simply.
- Insight Development skills: Fluent in various research and discovery techniques as they apply to Strategy & Planning.
- Marketing Expertise: Advanced knowledge of marketing and communications best practices.
- Resourceful: Decisive and fast acting, self-direct without constant supervision, take control of situations and deliver proactively.
Location
- Austin
- Boston
- Detroit
- Denver
- Los Angeles
- Nashville
- New York City
- San Francisco
Work Type
- Hybrid
Experience Level
- Senior Director
- 10-12 years client/agency experience
Education Level
- Undergraduate degree required
- Graduate degree preferred
Salary/Compensations
- $120k - $170k
Benefits
- Employee Stock Ownership Plan (ESOP)
- Flexible Time Off (FTO) policy
- Employer matching 401(k) plan with no vesting period
- Low contribution healthcare option
About the Company
- GPJ is the world leader in experiential marketing.
- We have 29 global offices filled with people dreaming up ideas that are transforming industries and bringing brands to life.
- We are a part of the Project Worldwide family, an independent, employee-owned global network of complementary, wholly owned agencies.
Equal Opportunity
- GPJ is proud to be an Equal Opportunity Employer.
- All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, sexual orientation and gender identity), national origin, citizenship, disability, protected veteran status, or any other protected class.
- GPJ complies with applicable state and local laws governing nondiscrimination in employment.
- This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
- GPJ expressly prohibits any form of workplace harassment based on any protected class.