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About the Role
Clio is the global leader in legal AI technology, empowering legal professionals and law firms of every size to work smarter, faster, and more securely. We are transforming the legal experience for all by bettering the lives of legal professionals while increasing access to justice.
Responsibilities
- Lead go-to-market (GTM) and product adoption efforts for product portfolios, including positioning, messaging, feature launches, adoption programs, and internal team enablement.
- Partner with product team counterparts to develop strategies for bringing new features to market.
- Enable sales, marketing, support, customer success, revenue operations, and other internal teams to communicate product benefits effectively.
- Create product messaging, campaigns, and strategies that differentiate Clio in the marketplace.
- Build and execute tactical marketing plans to increase product and feature adoption and support retention.
- Engage with customers to gather feedback and perspectives on products.
- Collaborate with customer insights, customer marketing, competitive intelligence, and other cross-functional teams to develop market research.
- Build experiments, test theories, and share learnings with cross-functional teams.
- Utilize data, customer feedback, prospect understanding, and market/competitive intelligence to drive the creation, testing, and implementation of initiatives for product lines.
- Track and report on marketing performance and KPIs, maintaining an understanding of product-line performance metrics.
Requirements
- Experienced in SaaS release marketing.
- At least 2-4 years of experience in product marketing.
- Experience in a high-velocity, AI-driven SaaS company.
- Data-first approach, adept at using analytics platforms and insights to inform program strategies and audience segmentation.
- Strong writing skills to craft compelling stories for internal teams and go-to-market strategies.
- Ability to take ideas, ground them in strategy, balance them against company-wide implications, and design effective tactical approaches.
- Intellectual curiosity to uncover opportunities, investigate drivers, and predict outcomes.
- Agile and methodical approach to structuring work and prioritizing.
- Bias toward action, energized by making things happen.
- Collaborative, enjoying working with teams to drive stronger outcomes.
- Creative, with a habit of thinking outside the box in marketing approaches.
- Self-starter, naturally curious, resourceful, and motivated.
- Experience in the legal or legal technology industry is a plus.
Skills
- Product Marketing
- Go-to-Market Strategy
- Product Adoption
- Positioning and Messaging
- Feature Launches
- Adoption Programs
- Internal Team Enablement
- SaaS Marketing
- Data Analysis
- Customer Insights
- Market Research
- Campaign Strategy
- Content Creation
- Collaboration
- Communication
Location
- Vancouver
- Calgary
- Toronto
- Remote (Canada)
Work Type
- Hybrid
Experience Level
- 2-4 years
Salary/Compensations
- $101,200 to $137,000 CAD
Benefits
- Competitive, equitable salary
- Top-tier health benefits
- Dental insurance
- Vision insurance
- Hybrid work environment
- Flexible time off policy (encouraged 20 days off per year)
- $2000 annual counseling benefit
- RRSP matching
- RESP contribution
- Clioversary recognition program
About the Company
- Clio is the global leader in legal AI technology, empowering legal professionals and law firms of every size to work smarter, faster, and more securely.
- We are transforming the legal experience for all by bettering the lives of legal professionals while increasing access to justice.
- Rated a top place to work in product marketing by the Product Marketing Alliance.
- We are a Human and High Performing AI company, using artificial intelligence to improve all operations.
Equal Opportunity
- We are dedicated to diversity, equity and inclusion.
- We pride ourselves in building and fostering an environment where our teams feel included, valued, and enabled to do the best work of their careers.
- We believe that different perspectives, skills, backgrounds, and experiences result in higher-performing teams and better innovation.
- We are committed to equal employment and encourage candidates from all backgrounds to apply.
- Clio provides accessibility accommodations during the recruitment process.