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About the Role

The Marketing and Communications Manager is a hands-on marketer skilled at translating complex healthcare data into clear, compelling messages for diverse audiences. This role requires strong marketing and digital marketing skills, with a data-driven approach to decision-making. The position is within a small, mission-driven team where adaptability and a proactive attitude are essential.

Responsibilities

Write, edit, and proofread content for various communication channels including email, newsletters, websites, social media, press releases, and event promotions.
Distill complex healthcare data, research, and policy topics into plain-language messaging, infographics, and data-driven stories.
Translate organizational programs and priorities into audience-focused messaging.
Research unfamiliar topics and collaborate with subject-matter experts to ensure content accuracy.
Coordinate the production and distribution of regular communications and publications.
Maintain a consistent editorial voice and adherence to brand style guidelines.
Build and execute email campaigns, including audience segmentation, scheduling, and performance reporting.
Develop and manage the organization's social media content calendar and presence.
Create, update, and proofread content on the organization's website and member portal.
Create and manage a dissemination process for resources to member coalitions.
Define KPIs and success measures for marketing campaigns and communications channels.
Track, analyze, and report on performance across various marketing channels and campaigns.
Use data to inform decisions regarding audiences, channels, messaging, and resource allocation.
Conduct market and audience research, including member feedback, to identify trends and opportunities.
Support integrated marketing campaigns for membership, education programs, events, and sponsorships.
Develop promotional materials and coordinate campaign schedules and deliverables.
Support marketing and communications for national meetings, webinars, awards programs, and other events.
Collaborate with staff, committees, subject-matter experts, and external partners to gather information and develop content.
Manage and maintain the organization's brand and identity.
Create or coordinate the development of basic graphics, presentations, and marketing collateral.
Coordinate with external vendors to manage projects on schedule and within budget.
Maintain organized files, content archives, marketing and PR calendars, and departmental resources.

Requirements

Bachelor’s degree in marketing, communications, journalism, public relations, or a related field.
At least 4 years of experience in marketing, communications, or public relations, preferably within a nonprofit, association, or healthcare-related organization.
Excellent writing, editing, and proofreading skills with the ability to adapt content for different audiences and channels.
Demonstrated ability to translate complex, technical, or data-heavy information into clear, accurate content for non-expert audiences.
Experience developing and executing digital marketing, including email campaigns, social media content, and website updates.
Hands-on experience setting KPIs, tracking performance, and using analytics to evaluate results and guide marketing and communications decisions.
Working knowledge of email marketing platforms (e.g., Constant Contact, Mailchimp), content management systems (WordPress), social media tools, and web and social analytics.
Proficiency with Microsoft Office (Excel, PowerPoint, Word), project management tools, and basic graphic design tools such as Canva.
Strong project management and organizational skills with the ability to manage multiple priorities and meet deadlines.
Strong interpersonal skills and the ability to build positive working relationships with staff, volunteer leaders, members, vendors, and external partners.
High degree of accuracy, initiative, sound judgment, and follow-through.
Ability to work independently in a hybrid environment.
Occasional travel for events and meetings.

Skills

Content Development
Data Storytelling
Digital Marketing
Email Campaigns
Social Media Management
Website Management
WordPress
Analytics
KPI Definition
Project Management
Interpersonal Skills
Canva
Microsoft Office Suite
Data Visualization (preferred)
Infographics (preferred)
Adobe Creative Cloud (plus)

Location

Washington, DC

Work Type

Hybrid
Full-time

Experience Level

4+ years of experience

Education Level

Bachelor's degree

Salary/Compensations

$85,000 - $100,000

About the Company

The National Alliance of Healthcare Purchaser Coalitions is a nonprofit network of regional, employer-led healthcare coalitions representing thousands of employers and tens of millions of Americans.
Our mission is to advance high-value, equitable healthcare for purchasers, patients, and communities.
We equip member coalitions with programs, data tools, and collaborative frameworks to drive change in the healthcare marketplace.
We are a mission-driven, relationship-first organization that values strategic thinking, genuine collaboration, and results.

Equal Opportunity

National Alliance is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.
Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.