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About the Role

Jellyfish Creative embeds Gen AI at its core to create, adapt, connect, and optimize award-winning content at scale across 150+ markets for leading global brands. Our creative model combines tech-driven ideation with human-generated social creativity, connecting 400+ creative experts globally, powered by Pencil Pro. AI Studios supercharges content, production, transcreation, and localization, while the Creative Collective focuses on human-generated social creative with cultural relevance for any platform or medium.

Responsibilities

Develop bold, original ideas across social, campaigns, activations, experiential, digital, and emerging platforms.
Bring the same conceptual ambition to a TikTok, Reel, or reactive social opportunity as to a major integrated campaign brief.
Create social ideas that earn attention, conversation, and cultural relevance, thinking beyond posts and content calendars.
Translate cultural observations, audience behaviors, platform trends, and brand truths into simple, powerful creative ideas.
Contribute to culture by creating opportunities for brands to lead rather than follow.
Develop ideas that can start in social and grow, or find compelling social expressions of larger campaign platforms.
Bring an award-winning mentality to briefs of all sizes, pushing work beyond expectations.
Collaborate with Creative Directors to develop, challenge, and elevate ideas from concept to execution.
Mentor and inspire junior creatives, designers, and content creators in conceptual thinking and social craft.
Provide clear, constructive feedback to strengthen ideas.
Help build an ambitious, collaborative, curious creative culture focused on work quality.
Stay curious about internet culture, entertainment, technology, creators, memes, trends, and emerging behaviors.
Understand platform conventions without being constrained by them.
Create work that is genuinely social, not just advertising on social platforms.
Educate clients and internal teams on evolving social behaviors, creative opportunities, and emerging formats.
Take ideas from concept through execution, including scripts, social formats, treatments, storyboards, copy, creator briefs, and presentations.
Utilize GenAI and emerging creative technologies as creative tools for exploration, prototyping, and enhancement.
Be comfortable making and prototyping ideas to quickly bring concepts to life.
Collaborate with creators, designers, writers, editors, producers, and production partners to maintain idea integrity.
Understand how craft varies by platform, audience, and context while preserving the core idea.
Experiment with new tools, formats, and production approaches to unlock creative possibilities.
Integrate innovation, particularly AI and emerging technologies, into the thinking and making of work.

Requirements

10+ years within advertising, social, or creative agencies, operating at a Senior Creative level.
A conceptual creative with a strong advertising background, capable of reducing complex briefs to simple, powerful ideas.
Socially fluent with a deep understanding of platforms, creators, communities, formats, and internet culture.
Experience transitioning between campaign platforms, activations, experiential ideas, and fast-moving, culturally relevant social content.
Deep understanding of how people use TikTok, Instagram, YouTube, Reddit, and emerging social platforms, including their behaviors, communities, creators, and formats.
Demonstrated ability to create work capable of competing at the highest creative level.
Experience with platform nuances without allowing formats or trends to substitute for ideas.
Ability to articulate ideas simply, write compelling copy and scripts, and build persuasive creative presentations.
Strong presentation skills with the ability to sell ideas, defend thinking, and gain buy-in from clients and collaborators.
Experience using tools such as ChatGPT, Midjourney, Kling, and other emerging creative technologies in the creative process.
Emphasis on skills, expertise, and behavioral attributes over years of experience and traditional degrees.

Skills

Conceptual thinking
Social media strategy
Campaign development
Activation ideation
Experiential marketing
Digital marketing
Emerging platforms
Content creation
Cultural relevance
Platform-native content
Creative writing
Scriptwriting
GenAI tools
Creative technology
Presentation skills
Mentoring
Feedback delivery
Collaboration
Internet culture analysis
Trend identification
Craft optimization
Production management

Location

London, UK

Work Type

Hybrid
Flexible working hours

Experience Level

Senior

Salary/Compensations

£70,000-£78,000 GBP

Benefits

Discretionary annual bonus scheme
Work remotely for up to 60% of your days
Flexible working hours (between 8am and 6:30pm)
14 weeks paid leave for primary caregivers
4 weeks paid leave for secondary caregivers
£1000 (or equivalent) towards courses for returning primary caregivers

About the Company

Jellyfish is a global digital marketing agency, combining tech enthusiasts, creative minds, and media and data experts to empower clients in their digital journey.
Our commitment to diverse perspectives fuels innovation, challenges the status quo, reinvents media activation, and crafts influential stories for global clients.
We aim to shape a future where business growth and personal fulfillment go hand in hand.
In Jellyfish Creative, we embed Gen AI at our core to create, adapt, connect and optimise award-winning content at scale in 150+ markets for the world’s leading brands.
Our creative model combines tech-driven ideation with human-generated social creativity, connecting all 400 creative and experienced experts across the globe, powered by the integration of Pencil Pro.
AI Studios is where creative talent supercharges Jellyfish’s market-leading experience in content, production, transcreation and localisation generating content at scale.
Our most dynamic, diverse, and inspiring talent forms the award-winning Creative Collective, focusing on human-generated social creative with cultural relevance that can live on any platform or medium.
We create end-to-end solutions that bring audience expectations and platform algorithms together with relevance, clarity and cultural resonance.