Coordinator, Content Marketing at CANADIAN OLYMPIC COMMITTEE | CA | Rezi

Coordinator, Content Marketing at CANADIAN OLYMPIC COMMITTEE

Coordinator, Content Marketing

CANADIAN OLYMPIC COMMITTEE · CA

1 months ago

Coordinator, Content Marketing

CANADIAN OLYMPIC COMMITTEE · CA

a month ago
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About the Role

The Canadian Olympic Committee (COC) is seeking a bilingual Coordinator for its Content Marketing team. This role is responsible for managing the day-to-day brand voice, distribution, and community experience of Team Canada across digital platforms, acting as the primary point of contact for audience interaction and translating audience sentiment into actionable insights.

Responsibilities

  • Leads the distribution of social media content across all channels.
  • Drives fan engagement by strategically placing content in front of the Team Canada/Équipe Canada audience.
  • Owns platform-specific publishing execution, focusing on timing, formatting, captioning, tagging and more.
  • Extends the ROI of content through strategic distribution and repurposing.
  • Identifies early performance signals and adjusts distribution plans in real time.
  • Works directly with social media resources and team members to build a cohesive approach to content.
  • Collaborates with the content team to implement best practices for optimizing and testing to help reach business objectives.
  • Owns the distribution of push notifications on the official Team Canada mobile app.
  • Executes tactics following content distribution plans as assigned.
  • Owns real-time brand voice across all community touchpoints for Team Canada/Équipe Canada across social, web and mobile app.
  • Synthesizes fan sentiment and cultural signals for social listening reports with actionable recommendations.
  • Develops and applies response frameworks, tone guidelines, and escalation protocols in line with brand guidelines and governance policy.
  • Obtains feedback and ideas from fans through genuine conversations, feeding insights back to help inform strategy.
  • Leads comment moderation, DM approach, and amplification frameworks.
  • Builds and sustains culturally resonant, engaged communities by sparking platform-specific conversations.
  • Assists with developing tactical plans for Team Canada/Équipe Canada’s social media channels.
  • Stays up to date with the latest social media trends and best practices to help grow Team Canada/Équipe Canada’s online presence.
  • Serves as a key member of the content team, participating in an on-going content planning process.
  • Supports content on Olympic.ca through adaptation, light translation, and occasional writing.
  • Plays a support role in the repackaging of content, transforming one piece of content into multiple effective assets contextual to various platforms.
  • Owns the distribution of Team Canada/Équipe Canada bi-weekly newsletter.
  • Contributes platform knowledge that increases Team Canada/Équipe Canada’s digital presence.
  • Supports editing reels and shorts.
  • Performs other duties as assigned.

Requirements

  • University Degree, College Diploma or equivalent experience in a relevant field.
  • 1-2 years’ experience managing social media platforms for a consumer-facing brand or sports property with significant audiences across all social media platforms.
  • Proven experience managing a variety of social media platforms with significant audiences including (but not limited to): Facebook, Instagram, LinkedIn, TikTok, X, Threads and YouTube.
  • Familiarity working with digital content analytics tools.
  • Experience with Content Production is a strong asset.
  • Experience interacting with athletes and/or personalities and conducting interviews on and off camera is an asset.
  • Fluency in English and French (written and spoken).
  • Strong understanding of social media best practices.
  • Comfortable working with WordPress, analytics dashboards and distribution tools.
  • Creative and innovative thinker with experience creating digital content.
  • A strong understanding of Team Canada/Équipe Canada’s stakeholders and target audiences is an asset.
  • Strong copywriting and web writing skills.
  • Attention to detail.
  • Basic digital photography and editing experience.
  • A skilled communicator comfortable speaking with internal and external groups.
  • Ability to interpret data and trends to make social media and digital content projections.
  • Knowledge of athletes, NSOs and Canadian sports industry considered an asset.
  • Familiarity with content creation software such as Canva and Adobe Creative Suite.
  • Demonstrates and embodies the COC values of Accountability, Excellence, Fun, Respect and Bravery.

Skills

  • Social media management
  • Content distribution
  • Community management
  • Content creation
  • Digital content analytics
  • Content production
  • Interviewing
  • English fluency
  • French fluency
  • Social media best practices
  • WordPress
  • Analytics dashboards
  • Distribution tools
  • Creative thinking
  • Copywriting
  • Web writing
  • Attention to detail
  • Digital photography
  • Digital editing
  • Data interpretation
  • Trend analysis
  • Canva
  • Adobe Creative Suite

Location

  • Montreal, QC
  • Toronto, ON

Work Type

  • Hybrid

Experience Level

  • 1-2 years

Education Level

  • University Degree
  • College Diploma
  • Equivalent experience

Salary/Compensations

  • $47,800 to $65,700 per year

Benefits

  • Annual bonus program
  • Employee pension program with employer-matched contributions
  • Comprehensive health benefits
  • Wellness spending account
  • Life and AD&D insurance coverage
  • Generous paid time off
  • Learning and development programs

About the Company

  • The Canadian Olympic Committee (COC) is a national, private, not-for-profit organization committed to high-performance sports excellence.
  • It is the largest private supporter of high-performance sport in Canada.
  • The COC is responsible for all aspects of Canada’s involvement in the Olympic Movement, including participation in the Olympic and Pan American Games.

Equal Opportunity

  • The COC is committed to ensuring our recruitment and selection processes and work environment are inclusive and barrier-free.
  • We celebrate and welcome the diversity of all employees and believe that having a team of individuals with different backgrounds, views, experience, and capability working together makes us stronger and better as an organization.
  • Accommodation is also available upon request for individuals taking part in all stages of our recruitment and selection processes. Please advise the recruiter to ensure your accessibility needs due to a disability are accommodated. Information received relating to accommodation will be addressed confidentially.