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About the Role
We are seeking a Senior Product Marketing Manager to lead Norton’s go-to-market strategy in the Americas. This role is central to Norton’s major product launches, campaigns, and market initiatives, acting as a liaison between product, marketing, sales, and customers. You will translate complex features into clear positioning, manage go-to-market executions, and ensure consistent brand messaging across all US market touchpoints. You will also be the primary contact for US partner sales channels and advocate for customer experiences, synthesizing market and customer data into product marketing strategy. Collaboration with international product marketing leads is key for global consistency and coordinated launches.
Responsibilities
- Own end-to-end GTM strategy and execution for major Norton product launches in the Americas, including positioning, messaging, channel activation, launch sequencing, and post-launch measurement.
- Lead feature naming and positioning for new Norton capabilities, ensuring clarity, differentiation, and brand consistency.
- Develop and maintain launch playbooks to enable marketing and sales organization activation.
- Partner with the acquisition marketing team to align campaign creative, messaging, and audience targeting with product positioning and customer insights.
- Serve as the voice of the US customer, synthesizing research, data, and competitive intelligence into actionable insights.
- Monitor competitor positioning, market dynamics, and consumer behaviors, translating findings into strategic recommendations.
- Partner with research and analytics to build deep segmentation understanding for effective messaging.
- Act as the primary product marketing contact for US partner and channel sales teams, creating sales-ready materials.
- Ensure partner-facing messaging is accurate, compelling, and current, including pitch decks and battlecards.
- Build relationships with partner sales leadership to understand priorities and inform product/marketing strategy.
- Collaborate with international product marketing leads to ensure global positioning consistency and coordinated launch timing.
- Drive regular internal communications to brief stakeholders on launches, competitive developments, and customer insights.
- Represent the Americas in global planning forums to ensure US market perspective is included in global strategy.
- Collaborate with product management to influence roadmap decisions with market evidence and ensure product readiness.
- Partner with brand, creative, and demand generation teams for integrated campaigns.
- Manage ambiguous, cross-functional initiatives, ensuring stakeholder alignment, milestone tracking, and clear communication.
Requirements
- Synthesizing market signals, partner feedback, and customer data into product marketing strategy.
- Translating product capabilities into sales-ready materials, narratives, and tools.
- Ensuring partner-facing messaging is accurate, compelling, and current.
- Building strong cross-functional relationships with partner sales leadership.
- Partnering closely with Norton’s international product marketing leads.
- Driving a regular internal communications cadence.
- Serving as the Americas product marketing representative in global planning forums.
- Collaborating tightly with product management to influence roadmap decisions.
- Ensuring product capabilities are launch-ready from a positioning standpoint.
- Partnering with brand, creative, and demand generation teams to deliver integrated campaigns.
- Bringing structure and momentum to ambiguous, cross-functional initiatives.
Skills
- Product Marketing
- Go-to-Market Strategy
- Positioning and Messaging
- Channel Marketing
- Sales Enablement
- Market Analysis
- Competitive Intelligence
- Customer Insight Synthesis
- Cross-functional Collaboration
- Roadmap Influence
- Brand Consistency
- Campaign Development
Location
- NYC office
- Hybrid
Work Type
- Hybrid
- Onsite (three days per week)
Experience Level
- Senior
Salary/Compensations
- $175,000 - $200,000
Benefits
- 401(k) match
- Health insurance options
- Disability coverage
- Life insurance
- Unlimited paid time off
About the Company
- Norton’s go-to-market engine
- Norton’s most consequential launches, campaigns, and market moments
- Norton speaks with one consistent voice
- Norton’s primary voice for US partner sales channels
- Norton’s international product marketing leads
- Norton’s global launch cadences
- Norton’s product and marketing organization
- Norton’s messaging resonates with the right audiences