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About the Role
Support the planning, activation, monitoring, and reporting of paid media campaigns for On Location's Core portfolio of events and experiences. This hands-on role requires meticulous execution, issue identification, and clear communication across multiple teams.
Responsibilities
- Build, launch, pause, schedule, and update assigned ads and ad sets in approved paid media platforms.
- Apply campaign briefs, audience definitions, budgets, flight dates, creative specifications, naming conventions, and tracking requirements accurately.
- Manage day-to-day flighting across assigned campaigns, including changes to budgets, dates, creative, audiences, placements, and delivery settings.
- Complete pre-launch and in-flight QA checks across campaign settings, creative, links, landing pages, UTMs, pixels, and conversion events.
- Confirm ads are delivering as intended and escalate disapprovals, delivery issues, tracking concerns, or performance anomalies promptly.
- Maintain accurate campaign documentation, change logs, and status updates.
- Monitor spend, pacing, impressions, reach, clicks, CTR, CPC, leads, CPL, purchases, revenue, ROAS, and other campaign KPIs.
- Identify under-delivery, overspend, creative fatigue, audience issues, tracking gaps, and other risks affecting campaign performance.
- Make approved optimizations within defined guardrails and provide recommendations for strategic or budget decisions.
- Support audience, creative, and placement testing by ensuring correct setup and consistent results tracking.
- Coordinate with external media partners and agencies to resolve delivery, trafficking, reporting, or implementation issues.
- Produce accurate weekly and ad-hoc paid media reports for Core campaigns, events, and stakeholders.
- Reconcile platform data, reporting templates, and dashboards to ensure metrics are complete, consistent, and clearly labeled.
- Provide concise commentary on performance trends, pacing, campaign changes, risks, and recommended next steps.
- Maintain recurring reporting files and contribute to standardized reporting processes.
- Support post-campaign reporting and debriefs by compiling performance results, learnings, and optimization recommendations.
- Partner with the Marketing team to support campaign launches, ongoing optimization, and reporting priorities.
- Work with Marketing Managers, Creative, CRM, Ecommerce, Marketing Operations, Analytics, Sales, and external agencies to keep campaign inputs and deliverables on track.
- Confirm that required creative, copy, landing pages, audiences, approvals, and tracking details are available before campaigns launch.
- Communicate campaign status, dependencies, and issues clearly and proactively.
- Contribute to playbooks, process improvements, and documentation to enhance campaign execution repeatability and scalability.
Requirements
- 1–3 years of experience in paid media, digital marketing, media operations, campaign trafficking, or a related role.
- Hands-on experience with at least one major paid media platform (e.g., Meta Ads Manager, Google Ads, LinkedIn Campaign Manager, TikTok Ads Manager, or a programmatic platform).
- Working knowledge of paid media fundamentals, including campaign structure, targeting, bidding, pacing, budget management, placements, and conversion tracking.
- Experience pulling, organizing, and interpreting campaign performance data.
- Strong Excel or Google Sheets skills, including working with reporting templates, filters, pivot tables, and basic formulas.
- Strong attention to detail and a disciplined approach to QA, naming conventions, documentation, and deadlines.
- Ability to manage multiple campaigns and priorities in a fast-moving environment.
- Clear written and verbal communication skills, with the ability to explain campaign status and performance concisely.
- A collaborative, proactive, and solutions-oriented approach.
Skills
- Paid Media
- Digital Marketing
- Media Operations
- Campaign Trafficking
- Meta Ads Manager
- Google Ads
- LinkedIn Campaign Manager
- TikTok Ads Manager
- Programmatic Platforms
- Campaign Structure
- Targeting
- Bidding
- Pacing
- Budget Management
- Placements
- Conversion Tracking
- Data Analysis
- Excel
- Google Sheets
- Reporting
- Communication
Location
- Remote
Work Type
- Full-time
Experience Level
- 1-3 years
Salary/Compensations
- $52,500 - $70,000 annually
Benefits
- Health care
- Retirement
- Vacation
- Paid time off
About the Company
- On Location is a global leader in premium experiential hospitality, offering ticketing, curated guest experiences, live event production, and travel management across sports, entertainment, fashion, and culture.
- On Location provides unrivaled access for corporate clients and fans looking for official, immersive experiences at marquee events.
- On Location is an official partner and/or service provider to over 150 iconic rights holders.
- On Location is a subsidiary of TKO Group Holdings, Inc. (NYSE: TKO), a premium sports and entertainment company.
- TKO Group Holdings, Inc. owns iconic properties including UFC, WWE, and PBR.
- TKO Group Holdings, Inc. reaches 1 billion households across 210 countries and territories and organizes more than 500 live events year-round, attracting more than three million fans.
- TKO Group Holdings, Inc. services and partners with major sports rights holders through IMG, an industry-leading global sports marketing agency.
Equal Opportunity
- TKO is an Equal Opportunity Employer and complies with all applicable federal, state, and local laws regarding non-discrimination in employment.
- TKO makes employment decisions based on merit and qualifications, without considering an employee’s or applicant’s race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, marital status, veteran status, or any other basis prohibited under federal, state or local laws governing non-discrimination in employment in every location in which the Company has facilities.
- TKO also provides reasonable accommodations for qualified individuals with disabilities in accordance with the Americans with Disabilities Act (ADA) and applicable state or local laws.