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About the Role

This role provides critical support to the NET-A-PORTER Global teams, generating earned media, working across special projects & events, and offering key team support.

Responsibilities

Promote the NET-A-PORTER brand through earned media in the UK, EU, and MENA markets via own brand and brand partner initiatives.
Secure regular coverage with UK, EU, and MENA titles, pitching appropriately for regional marketing moments.
Monitor and capture daily UK and international press for coverage on NET-A-PORTER directives, sharing daily updates with the senior team and proposing solutions for issues.
Monitor and capture daily articles of interest related to competitors and key industry news, sharing with the senior team.
Manage the day-to-day activities of the PR Assistant.
Support the PR Assistant in monitoring brand exposure and positioning in the media, ensuring on-brand communication and timely coverage sharing.
Support the PR Assistant in generating the monthly Global PR coverage report and additional ad hoc reports.
Support the PR Assistant in maintaining an accurate press database and pitching lists, considering customer reading habits.
Build and maintain strategic press relations with key media across UK, EU, and MENA titles.
Ensure timely fulfillment of press image and spokesperson requests and follow up on all opportunities.
Develop creative ways to tell brand stories to media and pitch feature ideas for spokespeople and news stories for key campaigns.
Create and distribute the monthly PR pitch covering key launches, new brands, and PORTER cover stars.
Manage global team subscriptions and ensure timely renewals.
Assist on own-brand and co-branded events, including guest dressing, guestlist ideas, and on-site support.
Collaborate closely with internal teams, including MR PORTER PR, Influencer & Affiliates, and Editorial.

Requirements

3-5 years of PR experience, preferably with luxury fashion brands.
Strong written and verbal communication skills for crafting press releases, pitches, and media statements.
Proven ability to build and maintain relationships with journalists and key media outlets.
Good understanding of media landscapes, including digital, print, and broadcast.
Creative thinker capable of generating fresh story ideas and campaign angles.
Highly organized with the ability to manage multiple projects and deadlines simultaneously.
Proactive, self-motivated, and able to work both independently and as part of a team.
Proficiency in Adobe Photoshop, Indesign, PowerPoint, and Excel.
Fluent in English; proficiency in additional languages is a strong advantage.

Skills

Public Relations
Media Relations
Content Creation
Event Management
Reporting
Database Management
Adobe Photoshop
Adobe InDesign
Microsoft PowerPoint
Microsoft Excel

Location

London

Work Type

Hybrid

Experience Level

Associate

About the Company

LuxExperience is an equal opportunities employer.

Equal Opportunity

We encourage people with a diverse range of backgrounds to apply.
We recognize and celebrate the benefits that diversity brings to our workplace, our business and our customers.
We welcome and will consider all applications regardless of race and nationality, religion, color, sex, pregnancy or related medical conditions, parental status, sexual orientation, gender identity, gender expression, age, status as an individual with a disability, or any other legally protected characteristics.
If you require any reasonable adjustments to complete your application, please do not hesitate to advise us accordingly.