Impress employers and recruiters.
Choose from hundreds of resume examples.
Impress employers and recruiters.
Choose from hundreds of resume examples.
Target Resume Now
Tailor your resume to this Data Analyst, CRM role.
Rezi rewrites your resume against Wilson Sonsini's job description. Free.
Tailor your resume to this Data Analyst, CRM role.
Rezi rewrites your resume against Wilson Sonsini's job description. Free.
Don't guess if your resume is good enough.
See how it scores against the Data Analyst, CRM posting at Wilson Sonsini — free, in seconds.
Don't guess if your resume is good enough.
See how it scores against the Data Analyst, CRM posting at Wilson Sonsini — free, in seconds.
About the Role
Wilson Sonsini is seeking an experienced Data Analyst to join their Marketing Technology team. This role involves analyzing marketing data to support strategic initiatives, optimize campaigns, and track business development and marketing efforts. Success requires a blend of technical and analytical skills, with effective cross-departmental collaboration.
Responsibilities
- Analyze data across multiple marketing technology platforms, including CRM and ERM systems, marketing automation, social media analytics, and website traffic sources, to generate insights on key marketing metrics.
- Design and implement dashboards to enable marketing, business development, and leadership teams to track and evaluate KPIs.
- Deliver strategic recommendations based on insights from platforms to optimize marketing initiatives and support client acquisition and retention efforts.
- Collaborate with the business development team to develop data signals and indicators that support client prospecting, relationship building, and cross-selling opportunities.
- Manage administrative tasks in Salesforce, including creating triggers, dependencies, automation flows, and conducting regular audits for data integrity.
- Audit and update Salesforce custom objects, fields, relationships, sharing rules, profiles, and permission sets to maintain data security.
- Develop and execute a quality assurance plan to validate data syncs and field mappings across integrated systems.
- Identify high-value opportunities for data enrichment services to address missing or incomplete data.
- Assist in the development and execution of implementation workflows for data source and marketing tool migration and integration.
- Monitor data quality and troubleshoot discrepancies across marketing systems for consistent and accurate reporting.
- Provide initial onboarding and ongoing user support, troubleshooting system issues and driving adoption of best practices.
- Develop training documentation and instructional materials, including video tutorials, and lead formal training sessions.
Requirements
- Bachelor's degree in Marketing, Business Analytics, or a related field.
- 3+ years of marketing technology experience in a fast-paced professional services environment; law firm experience preferred.
- 3+ years of experience with Salesforce or other CRM platforms, including data analysis and administration.
- Strong knowledge of data visualization and reporting tools (e.g., Power BI, Tableau, Excel, Smartsheet).
- Experience with CRM and ERM systems, marketing automation tools, experience management platforms (e.g. Salesforce, Introhive, Marketo, Foundation), and Google Analytics.
- Familiarity with A/B testing, segmentation, and campaign optimization techniques.
- Knowledge of CRM system migrations, deprecations, deployments, and rollouts, with an understanding of how to minimize disruption and maintain data integrity.
- Strong written and verbal communication skills, with the ability to present complex data insights clearly and concisely.
- Salesforce experience is required.
- Experience managing complex projects and working with deadlines required.
- Salesforce Platform Administrator certified (Preferred).
- Experience working with vendors (Preferred).
Skills
- Salesforce
- CRM
- ERM
- Marketing Automation
- Social Media Analytics
- Website Traffic Analysis
- Data Visualization
- Reporting Tools
- Power BI
- Tableau
- Excel
- Smartsheet
- Google Analytics
- A/B Testing
- Segmentation
- Campaign Optimization
- Data Integrity
- Data Migration
- Data Integration
- Quality Assurance
- Troubleshooting
- User Support
- Training Development
Location
- New York
- Boston
- Delaware
- Washington, D.C.
Work Type
- Hybrid
Experience Level
- 3+ years of marketing technology experience
- 3+ years of experience with Salesforce or other CRM platforms
Education Level
- Bachelor's degree in Marketing, Business Analytics, or a related field.
Salary/Compensations
- New York: $81,600 - $110,400 per year
- Boston, Delaware, Washington, D.C.: $73,100 - $98,900 per year
Benefits
- Highly competitive salary and benefits package
- Discretionary year-end merit bonus based on performance
About the Company
- Wilson Sonsini is the premier legal advisor to technology, life sciences, and other growth enterprises worldwide.
- Represents companies at every stage of development, from entrepreneurial start-ups to multibillion-dollar global corporations, as well as the venture firms, private equity firms, and investment banks that finance and advise them.
- The firm has approximately 1,100 attorneys in 17 offices: 13 in the U.S., two in China, and two in Europe.
- Broad spectrum of practices and entrepreneurial spirit allow exceptional opportunities for professional achievement and career growth.
Equal Opportunity
- Equal Opportunity Employer (EOE).