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About the Role
The Director – Global Consumer Marketing will architect and lead all global integrated marketing campaigns to ultimately fuel Benefit’s brand affinity, bring the brand in the heart of cultural conversations, and deliver measurable business impact. This is a highly visible leadership role responsible for shaping how the brand shows up – from product launches to always-on storytelling – ensuring every touchpoint is cohesive, compelling, and rooted in culture. You will partner cross-functionally and with global stakeholders to bring bold, multichannel campaigns to life across multiple geographies across the world.
Responsibilities
- Own the integrated global consumer marketing vision and calendar, ensuring culturally resonant global campaigns that drive brand desirability and engagement.
- Ensure seamless integration across PR, Influencer, Social, Community, Partnerships, DTC, Creative, and Retail Marketing for all go-to-market strategies and executions.
- Own and optimize the consumer marketing budget, allocating resources strategically to maximize ROI and business impact.
- Lead the Global Events team in evolving and optimizing the effectiveness of global programs to drive cultural conversations and sales.
- Drive marketing innovation across emerging platforms, technologies, and formats.
- Ensure brand consistency at scale, balancing global standards with local relevance.
- Own relationships across cross-functional leaders and local marketing leaders, ensuring a holistic view of global marketing strategies and programs.
- Own and present overall consumer marketing strategic plans, campaign performance, and insights to senior leadership.
- Build, lead, and inspire a high-performing marketing team of 5-10 people, fostering a culture of innovation, accountability, and continuous growth.
- Continuously identify ways to upskill direct team members in Brand Building and specific marketing touchpoints.
- Have overall accountability for hiring, development, and engaging direct reports.
- Act as a people developer, leading a feedback and performance culture.
- Provide ongoing transparent discussion regarding development, objective review, and career aspirations.
- Proactively guide team through induction, on-the-job training, and familiarization with the LVMH ecosystem.
- Keep direct reports up to date with important functional, company, and LVMH news.
Requirements
- 10+ years of experience in Global consumer marketing, brand management, or integrated marketing, ideally within beauty, lifestyle, or high-growth consumer brands that are highly active in social media.
- Proven ability to brief, build, deploy, and execute global go-to-market strategies from launch to sustain of a product innovation.
- Deep understanding of modern consumer behavior, including the role of community, conversation, and culture in brand building.
- Demonstrated success leading global integrated 360° campaigns across social, digital, retail, experiential, PR channels.
- Experience navigating complex, cross-functional environments and managing multiple high-priority initiatives simultaneously.
- Thrives in fast-paced, agile, solutions-oriented mindset with bias to action.
- Strong strategic acumen with the ability to translate vision into clear, executable plans.
- Highly data-driven, with a passion for insights, performance marketing, and continuous optimization.
- Exceptional leadership and collaboration skills, with the ability to influence at all levels of the organization.
- Highly organized with strong project management skills and attention to detail.
- Proven experience in building and managing high-performance teams.
- Passionate about beauty, fashion, and all things Social Media especially TikTok.
Skills
- Global consumer marketing
- Brand management
- Integrated marketing
- Go-to-market strategies
- Consumer behavior
- Community building
- Cultural marketing
- 360° campaign execution
- Social media marketing
- Digital marketing
- Retail marketing
- Experiential marketing
- PR
- Project management
- Team leadership
- Strategic planning
- Data analysis
- Performance marketing
- Budget management
- Cross-functional collaboration
- Influencing skills
- TikTok
Location
- Benefit HQ
Work Type
- Hybrid
- Permanent Job
Experience Level
- 10+ years
Salary/Compensations
- $200,000 – 250,000 annually
Benefits
- Eligible to earn an annual bonus
- Comprehensive health, dental and vision plans
- 401(k) plan with employer matching
- Various paid time off programs
- Employee discounts/perks
- Life insurance
- Disability insurance
- Flexible spending accounts
About the Company
- Benefit Cosmetics is a trailblazing brand.