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About the Role

This senior UX design role focuses on Customer Growth, partnering with Product to define strategy and own end-to-end user journeys. You will leverage AI tools to accelerate the design process, from problem framing to high-fidelity prototypes, ensuring a seamless user experience across web, iOS, and Android platforms. The position offers significant ownership and the opportunity to solve complex product challenges.

Responsibilities

Partner with Product to define strategy and manage stakeholders across teams and journeys.
Own end-to-end journeys within Customer Growth, across multiple teams, and ensure consistency on responsive web, iOS, and Android.
Translate problem framing into high-fidelity prototypes and specifications, focusing on complex user flows.
Improve the visual hierarchy and clarity of dense user interfaces.
Utilize AI tools (e.g., Claude) throughout the design process to create testable prototypes rapidly.
Validate AI-generated outputs and take ownership of final UX decisions.
Transform vague requests into clearly defined problems, aligning Product and Engineering on design direction.
Identify and differentiate between real and assumed constraints, involving Engineering early in the design process.
Conduct lightweight usability testing and user interviews independently.
Collaborate with the Research team on foundational user studies.
Translate research findings into actionable product improvements, advocating for the customer's voice.
Contribute design system patterns (Horizon) including states, variants, accessibility notes, and rationale.
Drive adoption of design system components across teams to promote faster development on shared standards.
Contribute to the design of testing methodologies, including defining hypotheses, key metrics, and success criteria.

Requirements

5+ years of Product/UX design experience.
Portfolio showcasing end-to-end ownership of complex, multi-step digital products.
At least one project demonstrating material use of AI in the design workflow.
Comfortable designing across multiple platforms: web, iOS, and Android.
Proficiency in using AI tools across the design lifecycle, with the ability to document generated content, overrides, and identified errors.
Experience thriving in an experimentation culture, forming hypotheses before shipping, and understanding guardrail metrics.
Ability to define the most impactful problems to solve and align partners on design direction.
Skill in influencing stakeholders through demonstrations, evidence, and strategic timing.
Capacity to lose an argument constructively and return with improved evidence.
Experience designing for edge cases, including screen readers, low connectivity, and high-stress scenarios.
Ability to identify and address accessibility issues in others' work during critiques.
Deep fluency in Figma, with a native understanding of tokens, variants, and component architecture for scalable design decisions.
Ability to collaborate effectively with remote partners across different time zones, document progress, and drive projects forward asynchronously.
A relentless advocate for the customer, ensuring their needs influence product delivery.
Demonstrated history of embodying Priceline's values: Customer, Innovation, Team, Accountability, and Trust.
Unquestionable integrity and ethics.

Skills

Product Design
UX Design
AI Tools
Figma
Prototyping
User Research
Usability Testing
Design Systems
Accessibility
Stakeholder Management
Cross-functional Collaboration
Responsive Web Design
iOS Design
Android Design

Location

Toronto, Canada

Work Type

Hybrid
Full-time

Experience Level

Senior

Salary/Compensations

CAD 110,000 - 135,000

Benefits

Health & wellness coverage (medical, dental, vision, mental health)
Generous time off (PTO, holidays, company-wide reset week, paid volunteer days)
Work/life support (up to 4 weeks remote work per year, parental leave, dependent care, family support, Summer Fridays)
Financial security programs (retirement plans with company contributions, life and disability coverage, tax-advantaged accounts)
Travel perks (employee-only discounts on hotels and flights, VIP deals, Big Deal Bucks credits)
Additional perks & discounts (travel and partner discounts, tuition support, legal support, pet benefits)
People-first culture (Employee Resource Groups, social events, recognition programs, service awards)
Office perks (stocked kitchens, catered meals - varies by location)

About the Company

Priceline is a leading online travel company focused on making travel affordable and accessible.
The company culture is described as a 'grown-up startup' that delivers excitement without chaos.
Priceline utilizes innovative technologies and maintains a customer-centric approach.
The company values a diverse workforce that reflects its customer base, fostering innovation, creativity, and collaboration.
Priceline is part of the Booking Holdings, Inc. family, which includes sister companies like Booking.com, Agoda, and Kayak.
Priceline operates on a hybrid working model, requiring two days in the office per week.

Equal Opportunity

Priceline is a proud equal opportunity employer.
The company is committed to cultivating a culture where all employees can bring their individual perspectives, life experiences, and passion to work.
Priceline believes its team should reflect the broad range of customers and communities it serves.