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About the Role
The Business Development Manager is the first point of contact for prospective employers, offering consulting services such as educational presentations, costing exercises, and analysis of benefit structuring. This role supports growth, retention, and stakeholder initiatives within the Plan Operations division.
Responsibilities
- Business Development activity identifying and supporting prospective employers
- Identify potential markets and evaluate opportunity for growth
- Evaluate assigned target markets for risk and other potential barriers
- Forecast sales projections for target markets
- Conduct sales calls/visits to prospective employers, including sales presentations and consultation sessions
- Track the progress of identified leads and communicate status and trends
- Provide guidance to prospective employers on the HOOPP application process
- Support and consult with external associations and prospective employers to assist their decision-making process to join HOOPP
- Conduct business retention meetings as necessary
- Develop and sustain effective working relationships with key internal partners
- Manage Internal Prospective Employer review and approval process
- Ensure prospective employers meet HOOPP’s eligibility criteria and work internally to address non-typical scenarios
- Ensure application and all support materials are in good order and submit to appointed contacts for approval
- Manage the internal end-to-end process, ensuring outstanding questions are addressed
- Act as the conduit between the prospective employer and HOOPP to communicate outcomes
- Educate prospective employers about the requirements of HOOPP employer administrators
- Partner with Regional Managers to ensure seamless transition for approved employers
- Lead Prospective Member Initiatives
- Conduct presentations for prospective members where required, engaging Regional Managers where appropriate
- Collect required information from employers interested in HOOPP's support to increase membership
- Coordinate all components of support for membership increase
- Continuously evaluate current sales presentations and marketing collateral for relevance and accuracy
Requirements
- 5-7 years minimum of work experience in a similar / relevant role
- College or University degree
- Valid driver’s license is required
- Previous consultative sales and marketing experience are required
- Experience with and expert knowledge of defined benefit pension plans, preferably defined benefit multi-employer plan knowledge, governance structure and employer administrative responsibilities
- Superior client service and relationship management skills with proven ability to build and maintain network of stakeholders
- Good understanding of Ontario Healthcare market/sector
- Outstanding interpersonal skills, judgment, and professionalism
- Well-developed presentation skills with the ability to maintain poise while handling difficult questions
- Investigative and research skills; including sales projections and cost modelling
Skills
- Self-motivated
- Consultative sales
- Marketing
- Defined benefit pension plans
- Defined benefit multi-employer plan knowledge
- Governance structure
- Employer administrative responsibilities
- Client service
- Relationship management
- Stakeholder network building
- Ontario Healthcare market/sector understanding
- Interpersonal skills
- Judgment
- Professionalism
- Presentation skills
- Investigative skills
- Research skills
- Sales projections
- Cost modelling
Experience Level
- 5-7 years minimum of work experience
Education Level
- College or University degree
- Industry accreditations preferred
Salary/Compensations
- $86,000 - $131,000 CAD
Benefits
- Competitive, 100% company-paid extended health and dental benefits for permanent employees
- Coverage supporting diversity and mental health (e.g., gender affirmation, fertility and drug treatment, psychological support benefits of $2,500 per year, parental leave top-up, and a health spending account)
- Optional post-retirement health and dental benefits subsidized at 50%
- Yoga classes, meditation workshops, nutritional consultations, and wellness seminars
- Membership in HOOPP’s world class defined benefit pension plan
About the Company
- HOOPP is committed to equity, diversity, and inclusion, which are fundamental to our work environment and business success.
- We offer learning and development initiatives, including workshops, Speaker Series events and access to LinkedIn Learning, that support employees’ career growth.
- The opportunity to make a difference and help take care of those who care for us, by providing a financially secure retirement for Ontario healthcare workers.
Equal Opportunity
- HOOPP may use artificial intelligence tools to assist in screening, assessing and selecting applicants for this position. These tools support our recruitment process but do not replace human judgment and decision-making.