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About the Role
MERGE is a marketing and technology agency focused on the health and wellness sector, utilizing AI and storytelling to create meaningful brand interactions. This role offers an opportunity to lead measurement and analytics for life sciences clients, innovate the practice, and mentor a team.
Responsibilities
- Set clear priorities, resolve delivery and resourcing conflicts, and proactively manage risks across accounts.
- Build high-performing teams, develop future leaders, and foster a supportive environment.
- Establish standards for measurement plans, KPI definitions, testing agendas, tagging, data quality, dashboard QA, and issue resolution.
- Keep the portfolio structured for seamless delivery as client needs evolve, aligning talent and identifying new areas for analytics value.
- Translate complex evidence into clear, commercially grounded insights and recommend practical next steps to senior clients.
- Partner with Account, Creative, Media, Strategy, and Technology teams to connect integrated programs to outcomes and guide optimization.
- Ensure teams turn performance and outcomes data into actionable recommendations for client investment decisions.
- Collaborate on data, platform, and vendor decisions for HCP and patient measurement, ensuring compliance with privacy, consent, MLR, and HIPAA.
- Apply AI and automation to modernize analytics workflows, bringing clarity and speed to measurement.
- Lead analytics strategy in major pitch pursuits and RFPs and shape strategic partnerships.
Requirements
- 12+ years of agency or client-side measurement and analytics experience.
- Proven track record of managing complex portfolios, client relationships, and high-performing teams.
- Deep experience across HCP and patient/DTC marketing, with potential exposure to payer or provider dynamics.
- Well-versed in media, CRM, web analytics, HCP identity, claims and patient data, and BI tools.
- Ability to evaluate client data maturity and shape practical vendor and platform solutions.
- Deep expertise in cross-channel measurement, incrementality, testing agendas, and attribution.
- Hands-on experience applying AI and automation to analytics workflows.
- Ability to translate complex technical concepts into clear, engaging stories.
- Ability to align internal stakeholders and influence senior decision-makers.
- Experience leading with a strong growth mindset, adapting quickly to changing needs, and collaborating for shared success.
- Bachelor’s degree (preferably in Business, Mathematics, Statistics, or Economics) or equivalent work experience.
- Advanced degree preferred.
- Work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States.
Skills
- Analytics
- Measurement
- AI
- Automation
- Data Strategy
- Privacy Compliance
- HIPAA Compliance
- Team Leadership
- Client Advisory
- Cross-functional Collaboration
- Business Development
- Media Analytics
- CRM
- Web Analytics
- HCP Identity
- Claims Data
- Patient Data
- BI Tools
- Cross-channel Measurement
- Incrementality
- Testing Agendas
- Attribution
Location
- Boston, MA
- Chicago, IL
- Raleigh, NC
- U.S.-based (remote)
Work Type
- Hybrid
- Remote
Experience Level
- 12+ years
Education Level
- Bachelor's degree (Business, Mathematics, Statistics, or Economics preferred)
- Advanced degree preferred
Salary/Compensations
- $147,000 - $217,000
Benefits
- Medical
- Dental
- Vision
- Life Insurance
- 401K
- Lifestyle Spending Account
- Employer Paid Life & Disability Insurance
- Flexible Time off & Holidays
About the Company
- MERGE is a marketing and technology agency purpose-built for the intersection of health and wellness.
- We use AI to ensure every brand interaction feels natural, contextual, and relevant.
- Our mission is to unite people and brands to empower healthier, happier lives.
- We strive to create a superior work experience where talented and ambitious people grow.
- MERGE has hubs in Chicago, New York City, Boston, Kansas City, Raleigh, Denver, Atlanta, and St. Louis.
Equal Opportunity
- MERGE is proud to be an Equal Opportunity Employer.
- MERGE welcomes and celebrates diversity regardless of race, religion, color, national origin, gender, sexual orientation, veteran status or people with abilities.