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About the Role

Stable is seeking a Content Marketer to own the editorial calendar, shape the company's content voice, and partner with various teams to create compelling marketing assets. This role involves growing Stable's social presence, supporting product launches, and developing email marketing programs. A key focus will be on AI Search (AEO/GEO) and traditional SEO, including keyword research, technical SEO, and measuring content's impact on growth metrics. The position also involves leveraging AI to design workflows for content creation and automation.

Responsibilities

Write and publish content
Own the editorial calendar end to end
Partner with product marketing to bring audiences, messaging, and value propositions to life through campaigns, thought leadership, customer stories, and educational content
Shape the voice and point of view of Stable's content
Work with subject matter experts to translate Stable’s product vision into compelling and digestible content
Partner with sales and success teams to uncover customer stories and testimonials, and turn them into powerful marketing assets
Grow Stable's social presence and handle day-to-day engagement
Support product launches and integrated campaigns across email, web, organic and paid channels
Develop email marketing and nurture programs including segmentation, copy drafting and offer selection
Identify and track the most relevant prompts for Stable, and create content that earns citations
Own outreach to 3rd parties to earn brand mentions in publications
Ensure answer engines can crawl, understand and cite our site
Conduct keyword, intent and competitor research to find the queries relevant to our buyers and map them to pages that rank and convert
Build reporting in GSC, GA4 and our internal stack to tie organic traffic through to signups and pipeline
Partner with engineering to ensure the Stable website remains fast, crawlable and indexable
Define content goals and track engagement, conversion rates, and revenue impact
Encode brand guidelines, tone of voice, and product details into AI systems
Design and ship AI workflows that can turn a topic into a high fidelity draft
Build tools that proactively surface outdated, decaying or cannibalizing content pieces
Automate derivative content creation

Requirements

5+ years in B2B content, growth marketing, SEO or integrated marketing
Hands-on SEO experience, including keyword research, on-page optimization and technical fundamentals
Experience with AI search (AEO/GEO) is a strong plus
Experience building AI workflows that help produce more without sacrificing quality
Comfort with data tools (GA4, GSC, CRM) and an ability to articulate the impact of content on growth metrics
Ownership: move quickly, make sound decisions with incomplete information, and push through ambiguity
A portfolio of content programs
Craft: ask good questions, have a keen attention to detail, and can explain a complex idea simply
Comfort working cross functionally and getting what you need from people who don't report to you

Skills

Content Marketing
Growth Marketing
SEO
Integrated Marketing
AI Search (AEO/GEO)
Keyword Research
On-page Optimization
Technical SEO
AI Workflows
Data Analysis
GA4
GSC
CRM
Cross-functional Collaboration
Content Strategy
Editorial Calendar Management
Social Media Management
Email Marketing
Campaign Management

Location

Work from anywhere within US time zones (GMT-5 to GMT-10)

Work Type

Remote

Experience Level

5+ years

Benefits

Competitive salary
Generous equity
Unlimited paid vacation
Medical, dental, and vision insurance
Home office set-up

About the Company

Stable makes it simple to headquarter any business on the internet, providing companies with a business address and a dashboard to manage their physical mail online.
Over 15,000+ companies use Stable to automate their mailroom and act as their permanent business address.
Stable abstracts antiquated US entity regulations with tools that empower modern companies to move forward faster.
The company is on a mission to fix the broken system of entity management, starting with business addresses and mail.
Stable is backed by leading Silicon Valley investors and founders from prominent companies.
The business is at an inflection point, growing quickly with a product people love.
This is an opportunity to join an early-stage startup as one of the first employees and do work that directly impacts the future of how companies are built.