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About the Role
We are seeking a Director, Marketing Analytics & Intelligence to lead analytics and marketing intelligence for a major European automotive account. This senior, client-facing role sits at the intersection of marketing analytics, consulting, and commercial leadership, focusing on how data and measurement can drive better decisions for senior marketing leaders.
Responsibilities
- Lead the development and delivery of marketing analytics and intelligence across European markets.
- Integrate data from various sources to create a holistic view of performance.
- Translate complex analysis into clear, actionable recommendations for senior stakeholders.
- Help clients understand marketing effectiveness, customer behavior, and business performance drivers.
- Utilize measurement approaches, including MMM and effectiveness methodologies, to inform marketing investment.
- Identify emerging trends and opportunities, translating them into strategic recommendations.
- Shape new approaches and capabilities in analytics, measurement, and marketing intelligence.
- Build trusted relationships with senior client stakeholders, acting as an advisor.
- Understand business challenges and determine how analytics and insight can provide solutions.
- Lead senior conversations around marketing performance, customer behavior, effectiveness, and growth.
- Communicate complex analytical thinking into clear and compelling client stories.
- Bring a strong point of view, challenge existing thinking, and introduce new ideas.
- Balance individual market requirements with a broader European perspective.
- Develop a deep understanding of client priorities and identify opportunities for data, analytics, and intelligence.
- Shape new propositions, solutions, and scopes of work.
- Support and lead pitches, proposals, and new-business conversations.
- Work with wider VML and WPP capabilities to bring the right expertise together.
- Understand commercial aspects of the relationship, including scoping, financial management, and account profitability.
- Help turn strong client relationships and analytical thinking into sustainable commercial growth.
- Work closely with local market teams to build a joined-up European approach.
- Bring together specialists across disciplines to solve complex client challenges.
- Establish consistent ways of working and share best practices across markets.
- Connect local insights and intelligence to build a stronger regional perspective.
- Provide leadership and direction to cross-functional teams.
Requirements
- Ability to bridge the gap between analytics and business, explaining data meaning and next steps.
- Strong experience within marketing analytics, measurement, marketing effectiveness, or marketing intelligence.
- Significant experience working within the automotive sector, with a strong understanding of its customers, commercial challenges, and marketing landscape.
- Experience across areas such as MMM, media measurement, CRM/customer analytics, digital analytics, or marketing effectiveness.
- Ability to translate complex data and analysis into clear strategic recommendations and compelling client stories.
- Strong senior stakeholder management skills with the confidence to advise, influence, and challenge clients.
- A consulting mindset, able to start with a business challenge and determine the right analytical response.
- Strong commercial awareness and experience identifying opportunities, shaping propositions, and growing client relationships.
- Experience working across multiple markets, ideally within a European or global organization.
- Experience bringing together cross-functional teams and different areas of expertise to solve client problems.
- Excellent communication and presentation skills.
- Ability to operate effectively within a fast-moving and complex client environment.
- Additional European language skills are an advantage.
Skills
- Marketing Analytics
- Marketing Intelligence
- Marketing Effectiveness
- Marketing Mix Modelling (MMM)
- Media Measurement
- CRM Analytics
- Customer Analytics
- Digital Analytics
- Consulting
- Commercial Leadership
- Stakeholder Management
- Data Translation
- Strategic Recommendations
- Client Storytelling
- Commercial Awareness
- Proposition Shaping
- Team Leadership
Location
- London, UK
Work Type
- Hybrid
Experience Level
- Director
Benefits
- Generous annual leave allowance
- Pension
- Life Assurance
- Permanent Health Insurance
- BUPA
- Flexible hybrid working
- Enhanced family-friendly policies
- Well-being Programme
- Employee Assistance Support
- Cycle to Work Scheme
- Eye Care and Glasses Vouchers
- Season Ticket Loans
- WPP Discounts
- Ongoing learning and development opportunities
- Support for longer-term career development
About the Company
- VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth.
- VML is known for its innovative work and ranks among the world’s leading creative companies.
- VML’s global network spans 55+ markets.
- VML is part of WPP, a trusted growth partner for the world's leading brands.
- VML is a growth partner that is part creative agency, part consultancy, and part technology powerhouse.
- VML's global family encompasses over 30,000 employees across 150+ offices in 64 markets.
- VML fosters a culture that values connection, belonging, and the power of differences.
- VML's expertise spans the entire customer journey building connected brands that drive growth.
- VML leverages 3 core practices: Brand experience, Customer experience, and Commerce.
- VML offers expertise across communications, commerce, consultancy, CRM, data, production, and technology.
- VML delivers end-to-end solutions that result in revolutionary work.
Equal Opportunity
- VML is an equal opportunity employer and considers applicants for all positions without regard to race, colour, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability.
- VML believes in creating a dynamic working environment that values diversity and inclusion and is committed to recruiting a diverse slate of candidates.
- WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics.
- We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.