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About the Role
The Marketing & Business Development Manager will collaborate with the Director of Marketing & Business Development and practice group leaders to enhance the firm's profile. This role involves identifying, developing, and executing marketing and business development strategies for assigned practice groups.
Responsibilities
- Proactively identify, develop, and implement effective marketing and business development strategies for assigned practice groups.
- Create relevant key messages and marketing materials, including practice profile descriptions and matter lists.
- Manage the entire Proposal/RFP process, including identifying differentiators, preparing responses, and conducting debriefs.
- Draft content for marketing collateral and ensure practice area materials are updated on the firm's intranet and external website.
- Collaborate with Marketing Communications to manage survey submission development for assigned practice areas.
- Utilize marketing and business development technology platforms (CRM, experience management, analytics, email marketing) to drive client development, improve efficiency, and support data-driven decisions.
- Conduct industry research and gain knowledge about the firm's referral sources, clients, and industries.
- Identify and recommend new products and processes to support business development efforts.
- Perform other assigned duties.
Requirements
- Demonstrated ability to proactively identify relevant business development opportunities.
- Demonstrated strength in interacting with practice group leaders.
- Ability to delegate work and manage staff.
- Strong organizational skills.
- Ability to multi-task and prioritize.
- Strict attention to detail and ability to see projects through to completion.
- Superior analytical and research skills.
- Skilled in conducting research, analyzing data, and providing recommendations.
- Ability to meet deadlines and work well under pressure.
- Proficiency in Microsoft Office.
Skills
- Marketing
- Business Development
- Strategy Development
- Content Creation
- Proposal Management
- RFP Management
- Marketing Collateral Development
- Website Content Management
- Survey Management
- CRM
- Experience Management
- Analytics
- Email Marketing
- Industry Research
- Data Analysis
- Microsoft Office
Location
- NY Office
Work Type
- Hybrid
Experience Level
- 5+ years professional experience
Education Level
- Bachelor’s degree
Salary/Compensations
- $115,000-$140,000 USD