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About the Role
Airbnb is building an end-to-end travel platform grounded in trust, belonging, and human connection. The Community team partners with hosts, fostering their growth and success, and incorporating their feedback into products, policies, and platform evolution. This role will drive adoption for key products and features, foster host success, and engender trust in Airbnb as hosts’ platform of choice.
Responsibilities
- Own positioning and launch communications plans for new features, products, and corporate/community updates.
- Establish engagement and business goals for key announcements and campaigns, developing KPI and measurement frameworks.
- Develop campaigns, draft messaging frameworks and positioning decks, and oversee communications execution.
- Identify key audiences and segments to focus on, and build plans that support these goals.
- Partner with owned channel owners to define editorial approach and messaging, managing campaign-related feedback to the business.
- Develop proactive and reactive communications plans.
- Report out on key reach, engagement, and business metrics with channel owners.
- Partner with the ops team to manage and distribute sentiment dashboards.
- Champion the community and user in all decisions.
- Oversee creative collaboration between product design, content strategy, community, and marketing teams.
- Serve as both an individual contributor and a cross-functional leader.
Requirements
- 12+ years of experience in marketing or communications at a world-class tech company or startup.
- Experience in platform or community-driven businesses is a plus.
- Best-in-class verbal and written communicator with strong writing background and editorial acumen.
- Ability to translate complicated product features and complex community policies into clear, compelling narratives.
- Writing samples and/or a portfolio of work to share.
- Ability to lead and drive initiatives across a matrixed organization, solve problems, and influence cross-functional teams.
- Experience managing through cross-functional teams.
- Versed in product strategy, design, and development principles and processes.
- Managed creative agencies and led creative production.
- Conducted, synthesized, and applied user insights, research, and testing to marketing strategy.
- Passion for Airbnb; Airbnb hosts are preferred.
Skills
- Email marketing
- Social media marketing
- In-product channel marketing
- AI tools for drafting, iteration, and analysis
- Campaign development
- Messaging frameworks
- Positioning decks
- Communications execution
- Editorial approach
- Content strategy
- Creative production
- User insights
- Marketing strategy
Location
- California
- PST time zone
Work Type
- Full-time
Experience Level
- 12+ years
Salary/Compensations
- $196,000—$245,000 USD
Benefits
- Bonus
- Equity
- Employee Travel Credits
About the Company
- Airbnb was born in 2007 when two hosts welcomed three guests to their San Francisco home, and has since grown to over 5 million hosts who have welcomed over 2 billion guest arrivals in almost every country across the globe.
- Every day, hosts offer unique stays and experiences that make it possible for guests to connect with communities in a more authentic way.
- Airbnb’s mission is to create a world where anyone can belong anywhere.
- We are building an end-to-end travel platform that supports every part of a trip, grounded in trust, belonging, and human connection.
Equal Opportunity
- Airbnb is committed to working with the broadest talent pool possible.
- We believe diverse ideas foster innovation and engagement, and allow us to attract creatively-led people, and to develop the best products, services and solutions.
- All qualified individuals are encouraged to apply.
- We strive to also provide a disability inclusive application and interview process.
- Airbnb values diversity & belonging and is proud to be an Equal Employment Opportunity employer.
- All individuals seeking employment at Airbnb are considered without regard to race, color, religion, national origin, age, gender, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, gender expression, sexual orientation, or any other legally protected characteristic.