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About the Role
Seeking an experienced Marketing & Brand Manager to lead the marketing, branding, and public presence of a growing residential development and homebuilding organization. This role will oversee the corporate brand as well as marketing initiatives for individual communities and properties across multiple markets.
Responsibilities
- Develop and maintain brand standards, messaging, and positioning across all marketing materials.
- Lead branding and marketing launches for new residential communities and properties.
- Create and manage content for social media, websites, email campaigns, print materials, and digital platforms.
- Plan, shoot, and coordinate photography, video, drone footage, virtual tours, and other creative content.
- Manage social media strategy across Instagram, Facebook, TikTok, LinkedIn, YouTube, and other platforms.
- Develop and execute public relations initiatives, press releases, award submissions, and media outreach.
- Manage website content, community landing pages, SEO, digital advertising, and online listings.
- Develop marketing campaigns through platforms such as Google, Meta, and real estate advertising portals.
- Partner with sales teams on community launches, model homes, broker events, open houses, and promotional materials.
- Oversee signage, branded apparel, promotional materials, vehicle graphics, and other physical brand assets.
- Manage marketing vendors, agencies, creative partners, budgets, and project timelines.
- Track campaign performance, lead generation, engagement, website traffic, and return on marketing spend.
- Work closely with leadership, construction, development, land, and sales teams to coordinate marketing initiatives.
- Travel to project sites as needed.
Requirements
- 5+ years of marketing and/or brand management experience.
- Experience in residential development, homebuilding, real estate, hospitality, or a related industry preferred.
- Proven experience developing and launching brands for communities, properties, or products.
- Strong content creation, photography/video, social media, and digital marketing skills.
- Experience managing outside agencies, vendors, creative partners, and marketing budgets.
- Familiarity with Adobe Creative Suite and/or Canva, website CMS platforms, CRM systems, and marketing analytics.
- Excellent writing, communication, organization, and attention to detail.
- Strong creative judgment with the ability to maintain consistent brand standards.
- Ability to manage multiple projects and deadlines in a fast-paced environment.
- Willingness to travel to project locations.
Skills
- Content creation
- Photography
- Video
- Social media
- Digital marketing
- Adobe Creative Suite
- Canva
- Website CMS platforms
- CRM systems
- Marketing analytics
- Writing
- Communication
- Organization
- Attention to detail
- Creative judgment
Location
- Atlanta, GA
Work Type
- In person
Experience Level
- 5+ years of marketing and/or brand management experience
Salary/Compensations
- $75,000 - $85,000
About the Company
- Fast growing luxury custom home developer.