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About the Role
MERGE is a marketing and technology agency focused on the health and wellness sector, utilizing AI and storytelling for 'Whole Human Marketing.' We aim to empower healthier, happier lives by uniting people and brands. This role offers an opportunity to advance your career in a supportive environment that encourages growth and high performance.
Responsibilities
- Lead the discovery process to understand client and PPC goals, conducting audits to identify structural opportunities and refine campaign tactics.
- Ensure accurate analytics tracking implementation and identify landing page optimization opportunities.
- Build and recommend keyword strategies, manage negative keywords, and develop ongoing testing plans.
- Continuously analyze program performance against KPIs (ROAS, CTR, CPA, conversion rates) to maintain campaign effectiveness.
- Lead client status and reporting calls, presenting actionable insights and optimization strategies.
- Collaborate with search engines and media partners like Google, Yahoo, and Microsoft.
- Serve as the primary contact for resolving billing discrepancies.
- Lead rigorous QA checks for keywords, ad copy, extensions, and launch parameters.
- Train and mentor paid search specialists, acting as a subject matter expert for media strategy teams.
- Contribute to overall account strategy, including annual budget planning, KPI setting, and partner selection.
- Share POVs on industry trends internally and externally.
Requirements
- 3 to 5 years of professional paid search campaign management experience.
- Proven experience working on Life Science and Pharma accounts.
- Mastery of search engines and management platforms (e.g., Fluency, Search Ads 360, Skai, Marin, Optmyzr, Smartly.io, Adalysis).
- Strong proficiency in Microsoft Excel and Google Workspace.
- Critical thinking and a solution-oriented mindset.
- Ability to communicate complex insights clearly.
- Experience managing multiple high-priority projects under tight deadlines.
- Applicants must have work authorization that does not require future visa sponsorship.
Skills
- Paid search campaign management
- Keyword research
- Campaign optimization
- Performance reporting
- Analytics tracking
- Landing page optimization
- Testing and keyword strategy development
- ROAS analysis
- CTR analysis
- CPA analysis
- Conversion rate analysis
- Client communication
- Billing reconciliation
- Quality Assurance (QA)
- Mentoring and training
- Account strategy
- Budget planning
- KPI setting
- Partner selection
- Industry trend analysis
- Microsoft Excel
- Google Workspace
Location
- Atlanta, GA
- Boston, MA
- Chicago, IL
- Denver, CO
- Kansas City, MO
- Raleigh, NC
- St. Louis, MO
- U.S. based (remote)
Work Type
- Hybrid
- Remote
Experience Level
- 3-5 years
Education Level
- Bachelor's degree in Marketing, Communications, Advertising, or equivalent hands-on experience
Salary/Compensations
- $78,000-$114,000
Benefits
- Medical Insurance
- Dental Insurance
- Vision Insurance
- Life Insurance
- 401K
- Lifestyle Spending Account
- Employer Paid Life Insurance
- Employer Paid Disability Insurance
- Flexible Time Off
- Holidays
About the Company
- MERGE is a marketing and technology agency purpose-built for the intersection of health and wellness.
- We focus on 'Whole Human Marketing,' recognizing the multidimensional nature of individuals and using AI to ensure relevant brand interactions.
- Our mission is to unite people and brands to empower healthier, happier lives.
- MERGE has hubs in Chicago, New York City, Boston, Kansas City, Raleigh, Denver, Atlanta, and St. Louis.
Equal Opportunity
- MERGE is proud to be an Equal Opportunity Employer.
- MERGE welcomes and celebrates diversity regardless of race, religion, color, national origin, gender, sexual orientation, veteran status or people with abilities.