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About the Role
The Product Marketing Manager will bridge the gap between customers, commercial, and product teams in the AMER region. This role is pivotal in delivering consistency and simplicity in product positioning, driving success in enablement, product launches, and go-to-market strategies.
Responsibilities
- Develop a deep understanding of customers, needs, competitors, and Airwallex’s unique edge to develop the value proposition.
- Define, test, and refine global product positioning, messaging, and value proposition in collaboration with product, sales, and marketing teams.
- Plan and drive an effective product launch strategy across sales, marketing, pricing, and operations for new features and products.
- Deliver a compelling, end-to-end customer experience across touch points alongside sales, marketing, and operations.
- Leverage qualitative and quantitative insights across channels, customers, and product to test hypotheses and make data-backed decisions.
- Work cross-functionally across global and regional strategy, product, sales, and marketing teams to drive global impact.
Requirements
- 7+ years of experience in product marketing, marketing, or product strategy at a fast-growing tech company.
- Experience working with regional commercial and marketing teams to launch go-to-market campaigns that grow product adoption and usage.
- Strong written and spoken communication skills; ability to articulate complex concepts simply.
- Self-starter capable of identifying and prioritizing opportunities, willing to roll up sleeves and go deep into assigned problems.
- Track record of collaborating and driving impact across cross-functional teams, effectively partnering with sales, operations, design, marketing, product, and data analytics.
Skills
- Product marketing
- Marketing strategy
- Product strategy
- Go-to-market campaigns
- Product positioning
- Messaging
- Value proposition development
- Product launches
- Sales enablement
- Customer experience
- Data analysis
- Cross-functional collaboration
- Financial Services
- Financial Technology
Location
- San Francisco, CA
Work Type
- Hybrid
Experience Level
- 7+ years
Education Level
- Bachelor’s degree or equivalent
About the Company
- Airwallex is the AI-native financial operating system for a real-time, intelligent economy.
- More than 675,000 businesses use Airwallex to run financial operations or build and monetize financial products.
- Started in Melbourne in 2015 to build the infrastructure global commerce runs on.
- The regulated backbone behind global payments with 85+ licenses and financial infrastructure spanning North America, Europe, the Middle East, and Asia-Pacific.
- Co-headquartered in San Francisco and Singapore, with over 2,300 employees across 27 offices.
- Hires builders with founder-level energy who move fast with good judgment, dig in with curiosity, and make decisions from first principles.
Equal Opportunity
- Airwallex is proud to be an equal opportunity employer.
- Values diversity and considers anyone seeking employment based on merit, qualifications, competence, and talent.
- Does not regard color, religion, race, national origin, sexual orientation, ancestry, citizenship, sex, marital or family status, disability, gender, or any other legally protected status when making hiring decisions.
- Provides accommodation for individuals with disabilities or special needs upon request.