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About the Role
Stable is seeking a Growth Lead to own customer acquisition, conversion, and expansion for both self-serve and sales-led business models. This senior individual contributor role focuses on driving self-serve revenue and sales-led pipeline, with the potential to build a team. The ideal candidate will leverage AI to operate efficiently and build scalable systems.
Responsibilities
- Build the plan to achieve growth targets across self-serve ARR and sales pipeline.
- Own and allocate a multi-million dollar budget across motions, channels, and programs.
- Determine which initiatives to scale, reduce, or stop, and justify these decisions with data.
- Present growth performance and learnings to the leadership team.
- Collaborate with sales and leadership to define ICPs and create effective campaigns.
- Own the feedback loop to inform future strategies.
- Execute across paid and organic acquisition channels.
- Build and manage AEO and AI search as a primary channel.
- Own lifecycle strategies including onboarding, activation, engagement, cross-sell, and win-back.
- Develop AI-assisted systems for research, content production, competitive monitoring, funnel analysis, and reporting.
- Utilize agents and automation to reduce the need for additional headcount or agency support.
- Define hypotheses, success metrics, and testing methodologies.
- Share learnings from experiments.
- Own outcome metrics (pipeline, revenue) and efficiency metrics (CAC, payback period).
- Build reporting to provide clear insights into growth drivers.
Requirements
- 8+ years in growth, demand generation, or performance marketing.
- Experience with both PLG/self-serve and sales-assisted motions.
- Proven experience owning and allocating a significant budget (seven figures).
- Demonstrated ability to impact revenue and pipeline numbers, not just launch campaigns.
- Experience building AI workflows, agents, prompts, or internal tools.
- Experience taking a channel from 0 to 1.
- Comfortable presenting growth performance and investment tradeoffs to leadership.
- Strong analytical and editorial skills.
- Experience owning or closely working with an SEO program.
- Highly autonomous and comfortable in ambiguous environments.
- Equally comfortable with strategy setting and detailed execution.
Skills
- Growth marketing
- Demand generation
- Performance marketing
- PLG
- Self-serve
- Sales-assisted motions
- Budget management
- AI fluency
- AI workflows
- AI agents
- AI prompts
- Internal tool development
- Channel development
- SEO
- AI search
- Analytics
- Editorial skills
- Strategy development
- Detailed execution
Location
- Work from anywhere within US time zones (GMT-5 to GMT-10)
Work Type
- Full-time
- Remote
Experience Level
- Senior
Benefits
- Competitive salary
- Generous equity
- Unlimited paid vacation
- Medical, dental, and vision insurance
- Home office set-up
About the Company
- Stable provides companies with a business address and a dashboard to manage physical mail online.
- Over 15,000 companies use Stable to automate their mailroom and serve as their permanent business address.
- Stable abstracts antiquated US entity regulations with modern tools.
- The company aims to fix the broken system of entity management, starting with business addresses and mail.
- Stable is backed by investors including Y Combinator, Craft Ventures, and Shakti.
- The company is growing quickly with a product that is well-loved.
- Stable services companies of all stages and industries.