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About the Role
As an Experimentation Intern at Dow Jones, you will focus on understanding reader behavior and optimizing the subscription journey through testing. Working closely with cross-functional teams, you will gain hands-on experience designing, tracking, and evaluating A/B and multivariate tests across our iconic consumer brands, including The Wall Street Journal, Barron’s, and MarketWatch. This internship is embedded within the Subscription Audience team and provides cross-functional exposure to teams across the organization.
Responsibilities
- Research industry trends and evaluate competitor tactics to pitch your own test ideas, seeing your hypotheses evolve from an initial concept into a live digital experiment.
- Manage the end-to-end experiment pipeline by setting up cross-platform automations that keep tests moving smoothly from backlog grooming to real-time status updates.
- Build out a smart, data-rich experiment repository that maps test results to specific site features and conversion levers to easily calculate win rates and overall CVR impact.
- Partner with analysts to monitor live A/B and multivariate tests, diving into behavioral data and user funnels to uncover what drives readers to subscribe.
- Translate complex experiment results and performance dashboards into clear, exciting takeaways for cross-functional partners in Product, Engineering, and the Newsroom.
Requirements
- Currently pursuing a Bachelor’s degree, preferably in a quantitative field (Business Analytics, Data Science, Statistics, Economics, or related fields).
- Coursework or foundational knowledge of experimentation principles (hypothesis testing, A/B testing concepts, or statistical significance).
- Basic foundational knowledge of SQL and data visualization tools (e.g., Tableau).
- Exposure to or strong interest in learning experimentation and paywall platforms
- Proficiency with Excel or Google Sheets for data manipulation and analysis.
- Ability to synthesize experimental data into clear, easy-to-understand recommendations for non-technical stakeholders.
- High attention to detail and a strong commitment to data integrity.
- Curiosity about digital audience behavior, user experience, and subscription growth strategies.
- Enrollment in a 4-year undergraduate degree program
- Graduating in Dec 2027 – July 2029 (U.S.)
- Does not require sponsorship for employment visa status (now or in the future) in the country where applying.
Skills
- SQL
- Tableau
- Excel
- Google Sheets
- Data visualization
- Data manipulation
- Data analysis
- Experimentation
- A/B testing
- Multivariate testing
- Hypothesis testing
- Statistical significance
- Subscription growth strategies
- User experience
Location
- New York City, NY
Work Type
- Full-time
- In-office
Experience Level
- Internship
Education Level
- Bachelor's degree
Benefits
- Comprehensive and competitive benefits package covering health, retirement, wellbeing, and more
- Optional benefits to meet the diverse needs of our employees
About the Company
- Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events.
- Dow Jones has produced unrivaled quality content for more than 130 years and today has one of the world’s largest newsgathering operations globally.
- It is home to leading publications and products including the flagship Wall Street Journal, America’s largest newspaper by paid circulation; Barron’s, MarketWatch, Mansion Global, Financial News, Dow Jones Risk & Compliance and Dow Jones Newswires.
- Dow Jones is a division of News Corp (Nasdaq: NWS, NWSA; ASX: NWS, NWSLV).
Equal Opportunity
- All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status or any other protected characteristic under applicable law.
- EEO/Disabled/Vets