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About the Role
Drive innovation across Future's global portfolio of premier digital brands by defining, launching, and growing the next generation of offerings. You will own a customer segment, product area, or strategic growth opportunity, identifying and validating new opportunities, influencing product priorities, developing commercial strategy, and leading go-to-market launches.
Responsibilities
- Own your customer segment or product area, developing a deep understanding of customers, market dynamics, competitive landscape, unmet needs, and growth opportunities.
- Identify new opportunities using customer research, market analysis, competitive intelligence, and Sales insight.
- Validate customer problems, concepts, demand, willingness to pay, pricing, packaging, and service models before significant investment.
- Define the proposition, including who to serve, the problem to solve, why customers will choose the offering, and how it creates differentiated value.
- Translate customer and market insight into product opportunities, business cases, requirements, and priorities in partnership with Product and cross-functional teams.
- Develop positioning, pricing, packaging, revenue models, and monetization strategies.
- Develop sales narratives, presentations, playbooks, tools, training, and objection handling to help Sales communicate value and close business.
- Own launch strategy and execution, including audience definition, positioning, messaging, content, external marketing campaigns, thought leadership, PR, and other channels.
- Build awareness and demand for new offerings through compelling stories, customer proof points, market education, and integrated external campaigns.
- Use customer feedback, market insight, and commercial performance data to improve the product, proposition, launch strategy, and customer experience.
- Identify what to scale, iterate, or stop, and help turn successful offerings into meaningful and repeatable revenue streams.
Requirements
- 5+ years of experience in product marketing, product management, growth, strategy, operations, advertising, digital media, or a related discipline.
- Proven experience identifying, developing, launching, or scaling a new product, market, customer segment, or commercial offering.
- Proven ability to identify and validate new opportunities.
- Experience owning or significantly contributing to external product launches and integrated go-to-market campaigns.
- Strong customer discovery, research, analytical, and market-sizing skills.
- Strong commercial instincts around pricing, packaging, monetization, and revenue growth.
- Experience working closely with Product, Sales, Marketing, and customers.
- Excellent strategic, analytical, written, and verbal communication skills.
- Highly curious and innovation-minded, with an interest in emerging technology and AI.
- Highly autonomous and entrepreneurial; comfortable creating the path forward.
- A bias toward action, experimentation, and learning.
- Comfortable operating without a playbook and building structure from scratch.
- Experience in advertising, ad tech, media buying, publisher monetization, marketing technology, or digital media is a plus.
- Experience with high-volume, self-service, automation, or AI-enabled products is a plus.
Skills
- Product Marketing
- Product Management
- Growth
- Strategy
- Operations
- Advertising
- Digital Media
- Customer Research
- Market Analysis
- Competitive Intelligence
- Commercial Strategy
- Go-to-Market Strategy
- Product Launch
- Pricing
- Packaging
- Monetization
- Revenue Growth
- Sales Enablement
- Marketing Campaigns
- Thought Leadership
- Public Relations
- Emerging Technology
- AI
- Advertising
- Ad Tech
- Media Buying
- Publisher Monetization
- Marketing Technology
Location
- New York
Work Type
- Hybrid
- Full-time
Experience Level
- 5+ years
Salary/Compensations
- $90,000 - $120,000
Benefits
- Medical coverage
- Dental coverage
- Vision coverage
- 401k plus a company match
- Uncapped leave
- Bonus (share of profits)
- Refer a friend bonus
- Well-being support
- Access to Colleague Assistant Programs
- Opportunity to purchase shares
About the Company
- Future is a global leader in specialist media, providing expert content and technology that build valuable communities across all channels.
- We are a pioneering multiplatform media powerhouse.
- We connect millions of engaged consumers with leading advertisers through market-leading ad products, high-impact content, and proprietary technology.
- Our Commercial Product Marketing team turns industry insights into revenue opportunities that power sustainable commercial growth.
Equal Opportunity
- At Future, we’re working to attract, retain and foster diverse talent, educate our colleagues in the importance of diversity, and review our internal processes so that they remain as free from bias as possible.
- We recognise that, in order to reach diverse communities through our content, we must first ensure ours is a culture in which diversity can thrive.
- Please let us know if you need any reasonable adjustments.