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About the Role
Gilbane is seeking a Marketing Specialist II to lead the development of sales, marketing, and communications deliverables, supporting strategic sales pursuits. This role offers extensive career growth opportunities within a family-owned, reputable construction management firm.
Responsibilities
- Lead the development and production of client qualifications, proposals, and presentations, focusing on quality, creativity, and meeting deadlines.
- Refine storytelling skills by creating dynamic narratives about clients, projects, people, and Gilbane, incorporating differentiators into client-specific deliverables.
- Ensure all external content and client deliverables align with Gilbane’s brand standards and messaging guidelines.
- Participate in presell meetings and local strategic brainstorming sessions.
- Support the development and execution of marketing campaigns, branded content, awards, speaking submissions, and local event support to increase market visibility.
- Lead the development of internal and external communications, including newsletters, press releases, website content, social media posts, eblasts, and content for other digital channels.
- Organize and maintain digital assets, ensuring all photos, graphics, and media are approved, categorized, and searchable.
- Lead data maintenance and perform in-depth research of projects, team members, and market sectors using data management systems.
- Coordinate and organize project and team member information to ensure data integrity.
- Assist in conducting research into market sectors to understand clients, their priorities, and key trends.
- Support the close-out process of sales and marketing deliverables.
- Develop intermediate knowledge of the AEC industry and Gilbane’s capabilities across sectors, locally and nationally.
- Build and strengthen local relationships with operations to facilitate storytelling and identify project value adds.
- Visit jobsites regularly to enhance operational partnerships, take photos, and interview project teams for content opportunities, ensuring content is organized and cataloged.
- Collaborate effectively with cross-functional teams to deliver high-quality external content and client deliverables.
- Lead multiple deliverables concurrently and multitask effectively.
- Participate in professional or community organizations.
Requirements
- Bachelor’s degree in Business, Marketing, Communications, or a related field.
- 3-5 years of relevant experience in the marketing and/or AEC industry.
- Equivalent combination of education and experience will be considered.
Skills
- Intermediate knowledge and skills in Adobe Creative Suite, PPT, Canva, Unanet, and Photography.
- Strong time management, organization, communication, teamwork, intermediate writing, and critical thinking skills.
- Intermediate knowledge of Gilbane services.
- Beginner knowledge of construction management and industry awareness.
- Intermediate knowledge of key disciplines including marketing, internal and external communications, presentation, and proposals.
Location
- Office-based
Work Type
- Full-time
Experience Level
- Mid-level
Education Level
- Bachelor's degree
Salary/Compensations
- Albany, NY: $72,000.00-$105,000.00
- New York, NY: $95,000.00-$125,000.00
- Salary determined by factors such as geographic location, skills, education, experience, and internal equity.
Benefits
- Health and welfare benefits
- Generous profit-sharing/401k plan
- Multi-dimensional training opportunities through Gilbane University
- Retirement program
About the Company
- Gilbane is a family-owned, Top-10 ENR Contractor with 45 offices, shaping communities since 1870.
- Consistently recognized as one of the most reputable construction management firms.
- Committed to delivering projects safely and on-time.
- Opportunity to work on diverse projects including schools, labs, hospitals, corporate offices, and sports arenas.
Equal Opportunity
- Gilbane is an Affirmative Action/Equal Opportunity Employer.
- All qualified applicants will receive consideration for employment without regard to age, color, national origin, race, religion, sex, sexual orientation, gender identity, protected veteran status, or disability status.
- Reasonable accommodation may be made to enable individuals with disabilities to perform the essential job functions.