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About the Role
General Medicine is seeking a VP / Head of Product to establish and lead the product function from the ground up. This founding leadership role involves defining roadmapping, prioritization, and the collaboration between product and engineering teams. The position reports directly to the CEO and is part of the senior leadership team, owning the roadmap for consumer experience, clinical/provider tooling, and pricing/payer infrastructure.
Responsibilities
- Establish the product organization, including hiring, processes, and operating rhythms.
- Define product development processes such as spec writing, success metric definition, experimentation, and prioritization.
- Define and plan complex initiatives including new consumer experiences, payer integrations, and clinical workflows.
- Set and evolve the product roadmap across consumer experience, clinical delivery, and pricing/payer infrastructure.
- Allocate engineering capacity and justify trade-offs across competing priorities.
- Balance near-term delivery with core architecture and infrastructure needs.
- Develop business cases for proposed features, outlining resource needs, expected outcomes, and timing.
- Champion initiatives with the CEO, Medical Director, CFO, and VP Engineering.
- Communicate product strategy internally and externally.
- Write specs, review designs, and resolve day-to-day blockers for engineering.
- Partner with engineering leadership on sprint planning, sequencing, and capacity estimation.
Requirements
- Founder or early product leadership experience taking products from 0 to 1.
- Experience acquiring initial users, pitching stakeholders, and establishing core operational workflows in ambiguous environments.
- Proven ability to build data-backed business cases and secure buy-in from leadership.
- Experience managing a roadmap across multiple workstreams and making trade-offs.
- Experience building product process and team structure from scratch.
- Startup background with comfort in ambiguity, thin resourcing, and fast-paced environments.
- Clear written and verbal communication skills to align stakeholders.
- Healthcare, healthtech, or regulated-industry background is a plus.
- Experience in a marketplace or two-sided business model is a plus.
- Quantitative or technical background is a plus.
Skills
- Product Management
- Roadmapping
- Prioritization
- Product Strategy
- Business Case Development
- Stakeholder Management
- Team Building
- Process Development
- Consumer Experience
- Clinical Tooling
- Pricing and Payer Infrastructure
- Communication
Location
- San Francisco
Work Type
- Hybrid
Experience Level
- Early Product Leadership
- Founder Experience
About the Company
- General Medicine is building a healthcare store to simplify access to care.
- The company allows customers to shop for healthcare products and services, compare prices, and receive clinician advice.
- They are building complex infrastructure including payer integrations, pricing logic, and financial rails to make transact-able healthcare possible.
- The company has raised $120M in Series B funding led by Andreessen Horowitz.