Impress employers and recruiters.
Choose from hundreds of resume examples.
Impress employers and recruiters.
Choose from hundreds of resume examples.
Tailor your resume to this Senior Marketing Manager role.
Rezi rewrites your resume against Guidant Power's job description. Free.
Tailor your resume to this Senior Marketing Manager role.
Rezi rewrites your resume against Guidant Power's job description. Free.
Don't guess if your resume is good enough.
See how it scores against the Senior Marketing Manager posting at Guidant Power — free, in seconds.
Don't guess if your resume is good enough.
See how it scores against the Senior Marketing Manager posting at Guidant Power — free, in seconds.
About the Role
Guidant Power is seeking a high-potential B2B marketer to build and own the marketing function of a rapidly growing, private equity-backed services company. This is a hands-on leadership opportunity to own the lead generation engine, HubSpot, campaigns, marketing metrics, budget, agencies, and the process for creating qualified pipeline.
Responsibilities
- Build the lead flow model required to support bookings goals.
- Create and manage integrated campaigns across various channels.
- Own the marketing calendar, campaign priorities, annual marketing plan, and budget.
- Oversee HubSpot implementation and operation for campaigns, lead scoring, qualification, workflows, attribution, and reporting.
- Build dashboards to track pipeline generated by source, funnel conversion, cost per qualified opportunity, campaign ROI, and pipeline coverage.
- Utilize qualitative market research to improve positioning, content, offers, and campaigns.
- Manage agencies, contractors, and other outside resources for quality, cost, timing, and results.
- Support M&A strategy by integrating acquired companies into marketing systems, processes, brand, and cross-sell programs.
Requirements
- 5 or more years of progressive B2B marketing experience with a record of increasing responsibility and strong business results.
- Demonstrated success in building and executing demand generation programs that create qualified opportunities and pipeline.
- Strong hands-on experience with HubSpot or a comparable marketing automation platform.
- A strong marketing foundation across segmentation, positioning, customer acquisition, qualitative market research, content, SEO, paid media, social, email, events, and account-based marketing.
- Comfort working with data, funnel metrics, attribution, campaign measurement, budgets, and reporting that connects marketing investment to pipeline and revenue.
- Judgment and communication skills to work effectively with sales, operations, technical experts, outside partners, and senior leadership.
Skills
- HubSpot
- Demand Generation
- Marketing Automation
- Segmentation
- Positioning
- Customer Acquisition
- Qualitative Market Research
- Content Marketing
- SEO
- Paid Media
- Social Media Marketing
- Email Marketing
- Event Marketing
- Account-Based Marketing (ABM)
- Data Analysis
- Funnel Metrics
- Campaign Measurement
- Budget Management
- Reporting
- Lead Generation
- Pipeline Management
- M&A Integration
Location
- Remote (Chicago Preferred)
Work Type
- Full-time
Experience Level
- 5+ years of B2B marketing experience
- Ready for broader ownership and accountability
Salary/Compensations
- $130,000 to $150,000 base salary
- 20% target annual performance bonus
About the Company
- Guidant Power creates safer, more productive workplaces by helping companies improve electrical safety, reliability, and employee capability.
- Services include arc flash studies, infrared thermography, electrical engineering, healthcare specific electrical safety services, and training.
- Values: safety, trust, teamwork, and continuous improvement.
- Customers include Nestlé, Land O'Lakes, Bridgestone, Abbott, and Chord Energy.
- Growing organically and through acquisitions to build a national electrical safety and reliability services platform.