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About the Role
As a Social Media Manager, you will devise and execute innovative social media strategies that resonate with audiences, drive engagement, and deliver results. You will focus on TikTok, Instagram, and YouTube, understanding different audiences like Gen Z and tailoring content effectively.
Responsibilities
- Work alongside strategy and creative teams to deliver best-in-class content and campaigns.
- Generate engaging, relevant content ranging from memes to TikTok videos that spark conversations and build community.
- Ensure all content is shared across appropriate channels at optimal times.
- Serve as the voice of our diverse brands, from crafting catchy captions to responding thoughtfully to community interactions.
- Curate and collaborate with influencers who align with our clients' sectors, enhancing creative strategies and extending reach.
- Keep abreast of social trends to engage actively and authentically with audiences.
- Keep social projects on track and manage the production of assets with the Creative team, within budget and on time.
- Monitor, analyse, and report on the impact of social media efforts, using data to drive future content decisions.
Requirements
- Proven work experience within social media.
- Expertise in managing multiple social media platforms.
- Ability to deliver creative content ideas.
- Familiarity with online marketing strategies and channels.
- Expertise with social listening and community management tools, e.g. Brandwatch, Pulsar, Sprout, etc.
- Paid social knowledge is beneficial, but not essential.
- Ability to grasp future trends in digital technologies and act proactively.
- Maintains excellent writing and language skills.
- Excellent communication skills.
- Multitasking and analytics skills.
- Must have the right to work in the UK.
Skills
- Social media
- Creator marketing
- TikTok
- YouTube
- Content creation
- Copywriting
- Influencer management
- Community management
- Project management
- Reporting
- Social listening
- Brandwatch
- Pulsar
- Sprout
Location
- London
Work Type
- Hybrid
Experience Level
- Demonstrable knowledge of ever-changing platforms, formats and trends
- Positive, forward thinking and organised
- Able to work to deadlines
- Ready to grow and thrive within the fast-evolving social media landscape
Benefits
- Generous holiday allowance
- Company pension scheme, with enhanced Employer contributions after 1 years’ service
- Medical Cash Plan – including employee assist programme, contributions to dental, optical, physio etc.
- Employee Discount Scheme – an online platform for all staff offering a variety of discounts at various shopping outlets, gyms etc
- Outstanding training and progression, including access to The Mission Group Learning Management System
- Regular staff social events
- Company Christmas closure
- Cycle To Work scheme
- Mission Share Scheme
About the Company
- Bray Leino is a full-service brand growth Agency established in North Devon in 1973, with further offices in Bristol, London and beyond, servicing national and global B2B and B2C Clients.
- The MISSION Group Plc. is The Brand Performance Group.
- MISSION Group is a collective of specialist agencies delivering marketing, communications and digital services for Clients across the UK and internationally.
- The Group combines deep sector expertise with connected capabilities across brand, digital, customer engagement, sponsorship, media, social, technology and communications.
Equal Opportunity
- Here at Bray Leino, we’re celebrators of difference, our culture’s open, diverse and inclusive. Whether you’re coming for an interview or have been with us for years, what matters is your talent and character; the rest is what makes you, you.
- We’re committed to equality of opportunity and welcome applications from individuals, regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief.
- We will consider flexible working requests for all roles, unless operational requirements prevent otherwise.
- We are proud to be a Disability Confident Committed (Level 1) Employer.
- As a Disability Confident Committed Employer we have committed to; ensure our recruitment process is inclusive and accessible, communicating and promoting vacancies, offering an interview to those with disabilities who meet the minimum criteria for the job and anticipating and providing reasonable adjustments as required.