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About the Role
The Senior Agency Development Lead is accountable for delivering sustainable growth across a defined portfolio of agency customers. The role combines commercial insight and strategic planning with disciplined execution and a strong bias to action, turning opportunities into focused growth plans, mobilizing agency and internal stakeholders, and driving those plans through to measurable customer and business outcomes. Success requires building trusted, multi-threaded relationships across the agency ecosystem, including executive advocacy that creates alignment, commitment and momentum behind shared growth priorities.
Responsibilities
- Own sustainable growth across a defined agency portfolio, with accountability for commercial outcomes, product adoption, and customer value.
- Diagnose the largest growth opportunities and translate LinkedIn Marketing Solutions priorities into focused agency and account plans.
- Convert strategy into execution through clear priorities, owners, milestones, measures, and follow-through.
- Build trusted, multi-threaded agency relationships and executive advocacy that drive alignment and commitment to shared growth priorities.
- Partner with Field Sales and cross-functional teams to activate agency influence, accelerate priority accounts, and remove barriers to growth.
- Build agency capabilities, programs, and repeatable motions that scale impact beyond individual engagements.
- Build strategic growth plans that align agency insight, customer priorities, commercial opportunity, and LinkedIn’s strategic priorities into clear outcomes and choices.
- Build executive sponsorship and multi-threaded relationships to secure commitments, navigate complexity, resolve trade-offs, and accelerate growth priorities.
- Lead plans from opportunity identification through activation and measurement, driving sustainable growth.
- Establish an effective operating rhythm across the customer portfolio.
- Move quickly from discussion to action, testing practical interventions and adapting plans based on evidence.
- Maintain high standards of execution and follow-through, ensuring commitments translate into measurable outcomes.
- Develop and activate Joint Partnership Plans that unlock shared growth priorities.
- Mobilize Product, Marketing, Insights & Measurement, Video, Field Sales, Agency Development, and other partners in support of shared outcomes.
- Partner with Field Sales to identify priority agency-influenced growth opportunities and determine where Agency Development can have the greatest impact.
- Co-create account-level agency strategies that broaden stakeholder coverage, move engagement upstream, and connect agency influence to customer decisions.
- Activate the right agency stakeholders across planning, investment, strategy, measurement, analytics, creative, and leadership functions.
- Support full-funnel growth, video adoption, measurement activation, transformational programs, and commercial partnerships aligned to customer opportunity.
- Represent agency insight internally while maintaining accountability for turning insight into action and commercial progress.
- Diagnose capability gaps that limit adoption or customer value and design focused interventions to address them.
- Develop and implement education, business reviews, product updates, strategic workshops, and other programs tied to specific growth outcomes.
- Adapt narratives and solutions to agency business models, workflows, and decision-making processes.
- Identify successful practices, codify them into reusable playbooks, and drive adoption across agencies and internal teams.
- Use AI to synthesize insights, strengthen customer narratives, improve planning, and increase execution speed and quality.
- Maintain strong knowledge of agency economics, operating models, industry trends, and LinkedIn solutions.
- Translate market and agency intelligence into practical recommendations, growth plays, and go-to-market improvements.
- Bring a credible point of view to senior agency conversations, connecting LinkedIn capabilities to agency strategic and commercial priorities.
- Identify emerging use cases and growth opportunities, testing and scaling those with the strongest potential impact.
- Contribute an agency perspective to internal strategy, product, and commercial discussions.
Requirements
- 10+ years of experience in marketing, agency, advertising, ad sales, business development, partnerships or a related commercial discipline.
- 5+ years of experience building and executing strategic customer, agency or commercial growth plans.
- Proven track record of owning and delivering commercial growth across a complex matrix of customers
- Strong digital advertising, video, social media, B2B marketing and agency ecosystem expertise.
- Experience building and implementing Joint Business Plans, Agency Level Partnerships, Commercial Agreements or comparable growth frameworks.
- Demonstrated ability to prioritise opportunities, construct executable plans, mobilise stakeholders and maintain momentum through delivery.
- Ability to combine strategic thinking with hands-on execution in ambiguous, fast-moving environments.
- Experience building executive advocacy and using it effectively to align stakeholders and advance shared growth priorities.
- Strong written and verbal communication skills, including business case development, concise decision documents and senior stakeholder presentations.
- High degree of judgement, accountability, customer focus, collaboration and operational discipline.
Skills
- Commercial growth leadership
- Strategic Planning
- Disciplined execution
- Collaboration and Influence
- Executive Relationship building
Location
- New York
Work Type
- Hybrid
Experience Level
- Senior
- 10+ years of experience
- 5+ years of experience
Salary/Compensations
- $308,000 to $470,000 OTE
- The total compensation package for this position may also include annual performance bonus, stock, benefits and/or other applicable incentive compensation plans.
Benefits
- Annual performance bonus
- Stock
- Benefits
About the Company
- LinkedIn is the world's largest professional network, built to create economic opportunity for every member of the global workforce.
- Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day.
- We're also committed to providing transformational opportunities for our own employees by investing in their growth.
- We aspire to create a culture that's built on trust, care, inclusion, and fun – where everyone can succeed.
- Join us to transform the way the world works.
Equal Opportunity
- We seek candidates with a wide range of perspectives and backgrounds and we are proud to be an equal opportunity employer.
- LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.
- LinkedIn is committed to offering an inclusive and accessible experience for all job seekers, including individuals with disabilities.
- Our goal is to foster an inclusive and accessible workplace where everyone has the opportunity to be successful.
- If you need a Reasonable Accommodation to search for a job opening, apply for a position, or participate in the interview process, connect with us and describe the specific Accommodation requested for a disability-related limitation.
- LinkedIn will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant.
- Pursuant to the San Francisco Fair Chance Ordinance, LinkedIn will consider for employment qualified applicants with arrest and conviction records.
- As a federal contractor, LinkedIn follows the Pay Transparency and non-discrimination provisions described at this link: https://lnkd.in/paytransparency.