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About the Role

We are seeking an ambitious Director, CAIT (Creators, Affiliates, Influencers & Talent) & Social Commerce to shape and expand our creator and social commerce offerings in Australia. This role involves managing a team, collaborating with various departments, and bridging the gap between culture, creator content, and full-funnel commerce.

Responsibilities

Drive integrated CAIT strategy, formulating multi-channel creator, affiliate, talent, and social commerce strategies aligned to client business goals.
Ensure creator work is integrated from campaign inception.
Lead end-to-end social commerce capabilities, including TikTok Shop setup, creator recruitment, seeding, promotional campaigns, affiliate programs, and performance optimization.
Oversee talent casting, sourcing, and complex negotiations covering fees, deliverables, usage rights, licensing, exclusivity, and paid amplification.
Translate campaign ideas into platform-native briefs that empower creators while protecting strategic objectives and brand safety.
Manage team workflows, project budgets, agency scopes, and profitability metrics to deliver sustainable, business-driving results for clients.
Guide and mentor local CAIT team members across casting, strategy, contract negotiation, and content production.
Build strong partnerships with talent networks, affiliate platforms, creator agents, and regional APAC CAIT leads to share intelligence and scale best practice.
Lead CAIT pitch work for new business opportunities and represent VaynerMedia as a subject-matter expert across the Australian creator economy.

Requirements

7–10+ years of dedicated experience across influencer marketing, creator relations, talent management, affiliate marketing, social commerce, or integrated agency work within the Australian market.
Proven social commerce expertise with hands-on TikTok Shop strategy and affiliate execution strongly preferred.
Deep understanding of talent fees, rights usage, exclusivity, paid amplification, scoping, agency margins, and P&L indicators.
Ability to evaluate whether creator content and feed-native ideas will succeed in-feed, balancing strategic rigor with cultural relevance.
Proven track record advising C-suite client stakeholders, pitching new business, and translating complex platform changes into strategic opportunities.
Demonstrated ability to manage, mentor, and scale cross-functional team members in fast-paced agency environments.

Skills

Creator Marketing
Affiliate Marketing
Influencer Marketing
Talent Management
Social Commerce
TikTok Shop
Negotiation
Client Counsel
Team Leadership
Strategic Planning
Creative Briefing

Location

Sydney

Work Type

Contract
Full-time

Experience Level

7-10+ years

About the Company

VaynerX is a family of companies building brands for the now.
VaynerMedia is a global integrated creative and media agency, built for today's consumers.
VaynerMedia operates in 15 offices worldwide.
ChukMedia is a VaynerX agency built to help enterprise brands move at the speed of culture.
Tamara Group is built to drive growth and disruption through the power of attention and cultural relevance.
VaynerMedia operates like a lab, focused on solving business problems with an entrepreneurial DNA.
The environment and pace feel much more like a start-up.