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About the Role

Develop a customer-centric narrative for Tines’ platform capabilities, working closely with cross-functional teams to translate technical features into clear positioning, compelling content, and effective product launches. You will be a leading voice on Tines' role in the AI landscape and enjoy building with the product to form and communicate a strong point of view.

Responsibilities

Conduct market research, including customer interviews and win/loss analysis, and monitor AI developments to inform positioning and go-to-market strategies.
Analyze competitors and alternatives to create differentiation, battlecards, and objection-handling resources.
Develop clear positioning and messaging for Tines' platform capabilities, collaborating with product marketers to tailor it for IT and other business audiences.
Lead product marketing for new platform features, managing the entire launch process from audience identification to post-launch measurement.
Create enablement materials for sales and customer-facing teams to build confidence in positioning and address customer inquiries.
Produce practical content and collateral, such as blogs, decks, webinars, and guides, in collaboration with internal experts.
Partner with product marketers to ensure platform messaging is relevant to IT and expanded audiences.

Requirements

8+ years of experience in product marketing, marketing, product management, technical or operational roles, or strategy consulting.
At least three years of direct product marketing experience.
Experience marketing technical B2B software in a fast-paced environment.
Understanding of how enterprise teams evaluate and purchase software, especially within IT.
Strong positioning and messaging skills with excellent written and verbal communication abilities.
Ability to simplify complex concepts accurately and adapt narratives for various audiences.
Practical experience using AI to solve business problems and curiosity about the AI market.
Ability to discuss AI's strengths and limitations.
Enjoy learning products by actively using them.
Experience launching products or capabilities and bringing them to new audiences.
Experience identifying use cases, understanding personas, and developing go-to-market programs.
Strong research and analytical judgment.
Ability to translate customer insights and competitive intelligence into a clear point of view.
Ability to refine a point of view based on feedback and results.
Comfort balancing strategic, creative, and tactical work.
Ability to take ownership and prioritize effectively.
Ability to create content and enablement materials independently.
Proven ability to build strong cross-functional relationships with distributed teams.
Ability to earn support for recommendations and defend them thoughtfully.
Willingness to adapt approach based on evidence.

Skills

Product Marketing
Marketing
Product Management
Technical Roles
Operational Roles
Strategy Consulting
B2B Software Marketing
Positioning
Messaging
Written Communication
Verbal Communication
AI Market Analysis
Product Launch
Go-to-Market Strategy
Market Research
Competitive Intelligence
Content Creation
Enablement
Cross-functional Collaboration
Analytical Judgment

Location

Remote (US)
Eastern US
Central US

Work Type

Remote
Full-time

Experience Level

8+ years of experience
3+ years of direct product marketing experience

Salary/Compensations

$175,000-$185,000

Benefits

Equity

About the Company

Tines is an intelligent workflow company powering important workflows for organizations like Canva, Reddit, SAP, Coinbase, and others.
Tines 3B, launched in 2026, is a next-generation platform offering a secure environment for apps, agents, and automations.
The platform is vendor-agnostic, integrating with any API-enabled service to help customers achieve goals faster.
Security is a core principle, with the platform designed to be secure and private by design.
Tines operates based on values of Simplicity, Speed, and Soundness.
The company is committed to exceptional customer experiences and fostering a culture of curiosity, growth, and integrity.
Tines is looking for individuals to join them on their journey.

Equal Opportunity

Tines provides equal employment opportunities to all employees and applicants for employment without regard to sex, race, colour, ethnic or social origin, genetic features, language, religion or belief, political or any other opinion, membership of a national minority, property, birth, disability, age or sexual orientation.