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About the Role

We are seeking a Market Research Manager to support our Americas division, primarily by assisting consultants with their market research activities. This role offers the opportunity to provide strategic insights to clients regarding market research approaches and methodologies.

Responsibilities

Support consultants in executing quantitative (80%) and qualitative (20%) research for the Americas division.
Advise and assist with all phases of quantitative market research studies, including RFP management, vendor selection, and onboarding.
Consult teams on screener development to ensure clear qualification criteria and minimize bias.
Collaborate with consultants on questionnaire design, advising on research methods and drafting/reviewing survey questions.
Create and provide resources for questionnaire development, such as survey examples and methodology primers.
Consult on conceptual, practical, and analytical aspects of conjoint design.
Ensure survey documents are optimized for programming and facilitate efficient survey programming.
Act as a liaison between programmers and consultants, and train consultants on self-serve survey programming platforms.
Ensure alignment between vendors, programmers, client stakeholders, and internal teams during survey setup and launch.
Coach consultant project teams on soft launch review processes and conduct reviews.
Assist teams with creating data quality plans and troubleshooting fielding issues.
Coach teams on firm-specific best practices in survey analysis and conduct demos on internal analysis tools.
Answer questions and advise teams on best practices for advanced analyses like MaxDiff and conjoint.
Act as a coach/mentor to consultants and market research support staff, including managing three market research coordinators.
Manage existing market research vendor relationships and build relationships with new partners.
Contribute to the documentation, standardization, and improvement of firm-specific market research processes.

Requirements

Bachelor’s degree required.
5+ years of direct market research experience (supplier side experience an asset, particularly expert networks).
Hands-on experience designing, implementing, and presenting results from a range of primary and/or secondary market research methodologies.
Experience with various quantitative research methods (design, execution, and analysis): Conjoint (DCM, ACBC), MaxDiff, crosstabs, cluster/segmentation analysis, market simulator development.
Ability to understand complex business issues and advise on actionable research methods.
Proficiency with Microsoft Office Suite (particularly Excel).
Strong technical and analytical skills.
Entrepreneurial and proactive attitude.
Experience with AI tools such as ChatGPT, AlphaSense, or other AI-driven tools is preferred.
Understanding of market research programming platforms (e.g. Qualtrics, Decipher/Forsta, Sawtooth) is preferred.
Proficiency with other analytical tools (e.g. Tableau, SAS, SPSS, STATA, etc.) is preferred.
Experience using Lighthouse Studio/Sawtooth is preferred.
Previous people management experience is desired.

Skills

Market research methods and processes
Quantitative research design, interpretation, and analysis
Leadership skills
Relationship building
Proactive approach
Quantitative research execution
Qualitative research execution
RFP management
Vendor selection
Vendor onboarding
Screener development
Questionnaire design
Conjoint design
Survey programming optimization
Survey programming platforms (Qualtrics, Sawtooth’s Discover platform)
Fieldwork management
Data quality planning
Troubleshooting fielding issues
Survey analysis best practices
Advanced analyses (MaxDiff, conjoint)
Coaching and mentoring
Vendor relationship management
Process documentation and standardization
Microsoft Office Suite (Excel)
Technical skills
Analytical skills
AI tools (ChatGPT, AlphaSense)
Market research programming platforms (Qualtrics, Decipher/Forsta, Sawtooth)
Analytical tools (Tableau, SAS, SPSS, STATA)
Lighthouse Studio/Sawtooth

Location

Toronto, Canada

Work Type

Hybrid
Full-time

Experience Level

5+ years of direct market research experience
Previous people management experience desired

Education Level

Bachelor’s degree required

Salary/Compensations

$100,000-$105,000 CAD/year

Benefits

401(k) & RRSP benefits with company matching
Competitive suite of health benefits
Paid time off
13 paid holidays per year
Medical insurance
Basic life insurance
RRSP

About the Company

Simon-Kucher is a global consultancy with over 2,200 employees in 30+ countries focused on unlocking better growth for clients.
We combine deep consulting expertise, growth specialization, and technology to scale impact.
We optimize commercial strategy based on deep insights into customer value and willingness to pay.
Regarded as the world's leading commercial growth and pricing specialist with over 40 years of experience.

Equal Opportunity

Simon-Kucher is an Equal Employment Opportunity (“EEO”) employer.
Employment decisions are made without regard to race, color, religion, gender, national origin, age, disability, marital status, veteran or military status, or any other legally protected status.
We believe in building a culture that embraces belonging, creating an environment in which our people feel valued, are able to be themselves and feel their contribution matters.