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About the Role

The Marketing Activation Manager will turn agreed Global Marketing priorities into effective, market-ready marketing activity and ensure global propositions, campaigns, content, and tools are translated into practical activation across the Global Practice and priority markets. This role owns the day-to-day delivery of agreed campaigns, launches, and marketing workstreams, coordinating specialist contributors, shared services, and agencies.

Responsibilities

Coordinate content, design, digital, events, video, email, social, sales tools, and other activity required to take a programme to market.
Adapt approved messaging and assets for local audiences and build practical market activation packs, toolkits, briefing materials, and launch support.
Produce and edit day-to-day marketing materials and coordinate designers, copywriters, production partners, and agencies.
Maintain consistency with agreed Global Practice proposition, Howden brand standards, and tone of voice.
Keep relevant content, templates, toolkits, and assets organised and up to date.
Translate approved marketing, proposition, thought-leadership, and product outputs into practical consultant and sales tools.
Support feedback loops with consultants and market teams.
Provide activation support across Product, Multinational, and wider Global Practice priorities.
Build and maintain practical activation materials that help markets use central capabilities consistently and confidently.
Support rollout of agreed product and proposition messages while allowing for local adaptation.
Act as the day-to-day marketing contact for allocated workstreams; track delivery, adoption, and engagement; and escalate strategic or resourcing issues.
Capture feedback, lessons learned, and evidence of what is working across markets.
Act as the day-to-day marketing contact for allocated delivery workstreams, ensuring stakeholders understand what is happening, what is needed from them, and when outputs will be delivered.
Build strong working relationships with Global Practice leaders, regional and country marketers, Product, Sales Enablement, and specialist marketing colleagues.
Capture requirements early, manage expectations, and reduce rework by ensuring briefs and approvals are clear before production begins.

Requirements

Broad marketing experience across campaign, content, proposition, product marketing, events, digital, or related disciplines, with strong evidence of delivery from brief through to activation.
Strong project or programme management capability, with the ability to structure complex work, coordinate multiple contributors, and keep delivery moving.
Excellent stakeholder-management and communication skills, with confidence working with senior stakeholders, subject-matter experts, and colleagues across multiple markets.
Strong writing, editing, and presentation skills, with the ability to simplify complex information and adapt messaging for different audiences.
Practical creative and production capability, particularly presentation design, content editing, and development of marketing assets.
Commercially minded, with an understanding of how marketing activity should support growth, adoption, and pipeline rather than simply producing outputs.
Comfortable working in a matrixed, international environment and managing multiple priorities without losing attention to detail.
Confident user of digital and AI tools and able to apply them responsibly to improve speed, quality, and reuse.
Experience in Employee Benefits, insurance, professional services, technology, or another complex B2B environment (Desirable).
Experience adapting global campaigns or propositions for multiple countries or regions (Desirable).
Experience working with Product, Sales Enablement, or consulting teams to build practical market and client-facing tools (Desirable).
Experience managing agencies, freelance specialists, or shared-service teams (Desirable).
Practical, organised, and delivery-focused, with a strong bias towards getting agreed work completed.
Curious and collaborative, willing to ask questions and understand the purpose behind a piece of work before executing it.
Comfortable moving between detailed production and wider commercial context.
Adaptable and pragmatic about when to use internal capability, shared services, or external partners.

Skills

Marketing Activation
Project Management
Stakeholder Management
Communication
Writing
Editing
Presentation Design
Content Creation
Digital Tools
AI Tools

Work Type

Permanent

Benefits

Career progression
Sustainability
Volunteering
Reasonable adjustments
Flexible hours (potential)
Hybrid working (potential)

About the Company

Howden is a global insurance group with employee ownership at its heart.
We have pushed the boundaries of insurance.
We are united by a shared passion and no-limits mindset.
Our strength lies in our ability to collaborate as a powerful international team comprised of 24,000 employees spanning over 56 countries.
People join Howden for many different reasons, but they stay for the same one: our culture.
It’s what sets us apart, and the reason our employees have been turning down headhunters for years.
Whatever your priorities – work / life balance, career progression, sustainability, volunteering – you’ll find like-minded people driving change at Howden.

Equal Opportunity

We value diversity – there is no one Howden type.
We're committed to providing reasonable accommodations at Howden to ensure that our positions align well with your needs.