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About the Role

The Manager, Marketing Analytics & Planning will drive the vision and marketing strategy for Firehouse Subs in Canada. This role leads the marketing analytics function for Canada, ensuring the marketing calendar is strategically adapted for Sales Planning & Digital functions. The candidate will possess a strong analytical mindset to understand sales performance and recommend tactics to drive sales across channels, while also overseeing industry performance for the Sub/Sandwich category in Canada to drive profitable sales growth.

Responsibilities

Synthesize data and analysis to generate actionable insights to solve complex problems and inform corporate strategy
Identify local opportunities to help drive and maximize restaurant performance
Develop and implement marketing strategy that drive traffic and sales growth in targeted regions and across the country
Conduct sales planning and marketing analytics and play a key role in sales forecast development
Optimize product launches through Canadian research and market trends
Collaborate with various cross-functional departments such as Insights, Marketing Analytics, Operations and Advertising teams to optimize product offerings and campaigns on the calendar
Manage research priorities & budget for Canada and ensure calendar is validated with Canadian guests
Serve as a trusted advisor to franchisees on calendar and sales planning initiatives
Analyze market trends and competitor activities to identify emerging opportunities and potential risks

Requirements

4+ years of marketing experience with a strong background in analytics, sales analysis, and business performance.
Demonstrated experience in sales planning, forecasting, and analytics.
Strong analytical and creative problem-solving skills with the ability to translate data into actionable insights.
Strong project management and organizational skills with excellent attention to detail.
Experience leveraging AI and automation tools to improve processes, analytics, or productivity is preferred.
Excellent written and verbal communication skills, with the ability to clearly communicate insights and recommendations.
Strong interpersonal and collaboration skills, with the ability to influence cross-functional partners without direct authority.
Adaptable and resilient, with the ability to manage multiple priorities and thrive in a fast-paced environment.
Highly motivated, proactive, and results-oriented with a drive to continuously improve and deliver impact.

Skills

Analytics
Sales Analysis
Business Performance
Sales Planning
Forecasting
AI and automation tools
Project Management
Organizational skills
Attention to detail
Communication skills
Interpersonal skills
Collaboration skills

Location

Toronto, ON

Work Type

Onsite

Experience Level

4+ years of marketing experience

Education Level

Bachelor’s degree in Business Administration, Marketing, or a related field.

Salary/Compensations

Base salary range of $105,000 – $125,000 CAD

Benefits

Comprehensive global paid parental leave program
Free telemedicine
Mental wellness support

About the Company

Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with nearly $45 billion in annual system-wide sales and over 32,000 restaurants in more than 120 countries and territories.
RBI owns four of the world's prominent and iconic quick service restaurant brands – TIM HORTONS®, BURGER KING®, POPEYES®, and FIREHOUSE SUBS®.
RBI is committed to growing its brands by leveraging their respective core values, employee and franchisee relationships, and long track records of community support.
Each brand benefits from the global scale and shared best practices that come from ownership by Restaurant Brands International Inc.
Through its Restaurant Brands for Good framework, RBI is improving sustainable outcomes related to its food, the planet, and people and communities.

Equal Opportunity

Restaurant Brands International and all of its affiliated companies (collectively, RBI) are equal opportunity and affirmative action employers that do not discriminate on the basis of race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or veteran status, or any other characteristic protected by local, state, provincial or federal laws, rules, or regulations.
RBI's policy applies to all terms and conditions of employment.
Accommodation is available for applicants with disabilities upon request.