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About the Role

We are seeking a highly organised, proactive, and commercially minded Email Marketing Coordinator to support global email marketing activities in key revenue-driving markets. This role manages the end-to-end email process, ensuring timely and high-standard delivery of communications aligned with our luxury brand positioning. The ideal candidate possesses a keen eye for detail, a passion for luxury fashion and digital marketing, and the ability to manage multiple deadlines in a dynamic international setting.

Responsibilities

Own and maintain the global email marketing calendar across key revenue-driving markets.
Align email activity with commercial priorities, product launches, campaigns, and key trading moments.
Coordinate and manage outlet and retail email activity to improve cadence, consistency, and quality.
Ensure a balance of commercial, brand, editorial, and customer-led communications in email activity.
Identify opportunities to optimise the frequency, timing, and sequencing of email communications.
Manage the email process from brief to deployment, ensuring stakeholder alignment.
Develop compelling, on-brand email campaigns in collaboration with relevant teams.
Create clear and comprehensive content and creative briefs.
Lead the day-to-day management of the email workflow/process tool.
Ensure consistent and efficient adherence to the email production process.
Proactively identify and resolve potential delays or issues.
Own the final QA process for all email campaigns prior to deployment.
Verify correct email rendering across devices, browsers, and email clients.
Ensure all content, imagery, product information, pricing, CTAs, and links are accurate and aligned with the brief.
Check tracking, UTM parameters, personalisation, segmentation, and other campaign requirements.
Coordinate test sends and manage sign-off with relevant stakeholders.
Ensure timely delivery of all campaigns to a high standard.
Maintain accuracy and attention to detail, especially during high-volume periods.
Produce weekly, monthly, and ad-hoc email performance reports.
Monitor key email KPIs including open rate, click-through rate, conversion, revenue, engagement, and unsubscribe rate.
Collaborate with CRM, Ecommerce, and Analytics teams to understand campaign performance and identify improvements.
Present performance insights and recommendations to stakeholders.
Use data to identify trends, successes, and areas for optimisation.
Support regular reporting and analysis using platforms like Looker Studio, Google Analytics, and Power BI.
Conduct ad-hoc competitor research and analysis within the luxury fashion and premium retail landscape.
Monitor competitor email activity, including creative direction, messaging, promotional strategy, cadence, personalisation, and customer journeys.
Share relevant market insights and best practice recommendations.
Stay updated on developments and trends in luxury fashion, ecommerce, CRM, and digital marketing.
Support the development of a consistent and premium customer experience across email touchpoints.
Assist with email testing and optimisation, including subject lines, creative, content, CTAs, send times, and frequency.
Support the delivery of automated and triggered communications.
Ensure all email communications adhere to brand guidelines, legal requirements, and best practices.

Requirements

Experience in an email marketing, CRM, digital marketing, or ecommerce role, ideally within luxury fashion, premium retail, or another high-end consumer brand.
Hands-on experience using an Email Service Provider (ESP) or CRM/email marketing platform.
Strong understanding of the end-to-end email marketing process.
Excellent organisational and project management skills.
Exceptional attention to detail and a strong quality-control mindset.
Strong Excel skills, with confidence working with data, reporting, and performance analysis.
Experience using reporting and analytics platforms such as Looker Studio, Google Analytics/GA4, and/or Power BI.
Comfortable working with data and translating performance metrics into actionable insights.
Confident presenting performance, recommendations, and campaign updates to stakeholders.
Strong written and verbal communication skills.
A proactive, solutions-focused approach.
Comfortable working in a fast-paced, deadline-driven environment.
A genuine interest in luxury fashion, ecommerce, digital marketing, and the wider customer experience.
Commercially aware, with an understanding of how email and CRM activity contributes to revenue and customer engagement.
Collaborative and personable, with the ability to build strong relationships across global and regional teams.
Ability to manage complex calendars, multiple markets, and competing deadlines without losing attention to detail.
Ability to anticipate challenges, identify opportunities, and take ownership.
Understanding of the role email plays in driving revenue, engagement, and customer loyalty.
Meticulous attention to detail in content, links, creative, data, testing, and campaign execution.
Ability to clearly brief teams, manage stakeholders, and present insights and recommendations.
Comfortable working with performance data and using insights to improve future activity.
Enjoys working cross-functionally and internationally.
Thrives in a fast-moving environment where priorities and deadlines can change quickly.
Experience within luxury fashion or premium retail is highly desirable.
Understanding of the high standards expected of a luxury brand across every customer touchpoint.

Skills

Email Marketing
CRM
Digital Marketing
Ecommerce
Project Management
Data Analysis
Reporting
Microsoft Excel
Looker Studio
Google Analytics
GA4
Power BI
Communication Skills

Location

London

Work Type

Full-time

Experience Level

Mid-level

Salary/Compensations

31,000.00 - 37,000.00 GBP

About the Company

The Company is an equal employment opportunity employer.
The Company’s policy is not to unlawfully discriminate against any applicant or employee on the basis of race, color, sex, sexual orientation, gender identity, religion, national origin, age, military status, disability, genetic information or any other consideration made unlawful by applicable federal, state, or local laws.
The Company also prohibits harassment of applicants and employees based on any of these protected categories.
At Capri Holdings Limited, we are committed to providing a fair and accessible recruitment process.
If you require a reasonable accommodation for the interview or application process, please contact our Talent Acquisition team at CapriTalentAcquisition@CapriHoldings.com.
In compliance with certain Pay Transparency laws, employers are required to disclose a compensation range.
The range for this position will vary based on role requirements, skill set, and years of experience.
Please note that for salaried roles, the figures reflect full-time equivalency, while for hourly roles, the figures represent the applicable hourly rate.

Equal Opportunity

The Company is an equal employment opportunity employer.
The Company’s policy is not to unlawfully discriminate against any applicant or employee on the basis of race, color, sex, sexual orientation, gender identity, religion, national origin, age, military status, disability, genetic information or any other consideration made unlawful by applicable federal, state, or local laws.
The Company also prohibits harassment of applicants and employees based on any of these protected categories.
At Capri Holdings Limited, we are committed to providing a fair and accessible recruitment process.
If you require a reasonable accommodation for the interview or application process, please contact our Talent Acquisition team at CapriTalentAcquisition@CapriHoldings.com.