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About the Role

We are seeking a highly creative, culturally aware, and social-first content creator with deep TikTok expertise to expand TRIP’s social media presence in the UK and US. This hands-on role requires someone passionate about social media to transform ideas, trends, and cultural moments into distinctive TRIP content. You will be instrumental in the daily creation and delivery of content for TikTok and Instagram, collaborating with creators, agencies, and internal teams to rapidly bring concepts to life. The role demands comfort in spotting trends, filming, and publishing content promptly, as well as regular on-camera presence.

Responsibilities

Support the daily planning, creation, and publishing of content across TRIP’s TikTok and Instagram channels (UK, US, and Supplements).
Ideate, shoot, and edit high-quality, platform-native content for TikTok and Instagram.
Create content for various formats including organic social, brand and growth shoots, founder content, events, influencer activations, and sales/brand days.
Produce face-to-camera content for organic social, confidently presenting products, trends, ideas, and brand moments.
Feature regularly in TikTok and Instagram content when an authentic, personality-led approach is required.
Adapt between creator, presenter, and editor roles as needed.
Write engaging, on-brand copy to enhance content and encourage interaction.
Contribute to meeting the weekly content calendar and posting schedule.
Assist with community engagement and create reactive social replies to maintain brand conversation.
Develop TikTok-first and social-first creative concepts for launches, campaigns, cultural moments, and brand activities.
Identify, brief, and collaborate with content creators, fostering strong talent relationships and ensuring high-quality creative output.
Stay updated on trends, platform changes, emerging creators, and new formats, proactively sharing ideas and opportunities.
Maintain TRIP's cultural relevance by identifying opportunities for quick and authentic brand reactions.
Collaborate with the Growth team to ensure a consistent flow of creative assets and support performance content needs.
Work with external agencies to refine briefs, contribute creative ideas, and ensure content meets organic social standards.
Create a mix of brand, product, and employee-generated content, involving TRIP team members as appropriate.
Step in front of the camera when necessary and confidently direct others to participate in content.
Support TikTok LIVE activations, including pre-event content and creative planning.
Track channel and campaign performance, sharing insights and recommendations for continuous improvement.

Requirements

3–5 years of experience in creating social-first content, either in-house or agency-side.
Significant hands-on experience with TikTok and Instagram.
Proven track record of creating high-performing short-form video content, especially on TikTok and Instagram Reels.
Strong hands-on filming and editing skills using tools like CapCut, Adobe Premiere Pro, Canva, or similar.
Deep understanding of TikTok culture, trends, formats, creators, and platform behavior.
Strong understanding of what performs well on Instagram.
Strong creative instincts and ability to translate brand messages into entertaining, platform-native content.
Comfortable creating content across various formats, from reactive and trend-led social to more polished brand, product, founder, and event content.
Confident and natural on camera, with experience creating face-to-camera social content for TikTok, Instagram, or similar platforms.
Comfortable presenting brand and product content in an engaging, authentic, and social-first manner.
Ability to function as both the content creator and, when needed, the on-camera talent.
Experience briefing and collaborating with creators, influencers, and external agencies.
Strong copywriting skills with a natural understanding of social media tone of voice.
Comfortable using performance data and insights to inform creative decisions.
Highly organized with the ability to manage multiple shoots, content requirements, and deadlines in a fast-paced environment.
Experience with TikTok Shop is a plus.
Proactive, hands-on creator immersed in TikTok and social culture.
Ability to create content that resonates authentically with the brand and audience, not just chase trends.
Full of ideas, comfortable experimenting, and working at pace.
Ability to spot opportunities, make recommendations, and execute independently.
Collaborative and confident working across teams.
Willingness to move before being ready, experiment, and find solutions.
Takes ownership of work and sees projects through from idea to execution.
Obsessed with consumers and understanding their experience with the TRIP brand.
Challenges ideas constructively and collaborates to improve work.
Curious, open to feedback, and focused on continuous improvement.

Skills

TikTok
Instagram
Content Creation
Video Editing
CapCut
Adobe Premiere Pro
Canva
Social Media Marketing
Trend Analysis
Copywriting
Community Engagement
Influencer Marketing
Performance Analysis
TikTok Shop

Location

Notting Hill Gate

Work Type

Office-based (4 days/week)
Work from home (1 day/week)
Working from Anywhere (2 weeks/year)

Experience Level

3-5 years experience

Salary/Compensations

Benefits

Private Healthcare with Vitality
Virgin Gym 50% off
24 days holiday + birthday off
1 Wellness Day
Pension plan
Potential for company share scheme
TRIP product discount
Friends+Family codes
Calm App membership
Breakfast and snacks provided
Monthly Dream Drops CBD Oil allowance
Sabbatical (up to 6 weeks after 2 years)
Dog Friendly office
Regular team socials & events

About the Company

TRIP's mission is to create calm in the everyday chaos, offering next-generation wellness products for lifestyle and mental wellbeing.
Founded in 2019 by Olivia and Daniel, TRIP offers plant-based wellness products.
TRIP is the world's #1 Calming Beverage Brand, with award-winning drinks and wellness products crafted with botanicals and adaptogens.
TRIP has expanded rapidly from the UK to Europe and North America, achieving over $100 million in sales.
TRIP products are available in leading supermarkets, natural retailers, and online.
The company's vision is to become the global leader in calming drinks and supplements, aiming for brand recognition similar to Red Bull in energy drinks.
TRIP operates with speed, ambition, and a commitment to being the defining brand for a generation prioritizing mental wellbeing.