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About the Role
The Director, Paid Social is a key leadership role responsible for driving strategic excellence, operational rigor, and commercial growth across the agency's Paid Social discipline. Leading a team of 22 multi-tiered personnel across onshore and offshore hubs, the Director ensures seamless campaign activation, flawless platform governance, and high-impact media strategies aligned with client business objectives and ROI targets. As a senior leader, you will maintain executive stakeholder relationships, oversee campaign signoffs, champion channel innovation, and cultivate an empathetic, high-performing team culture. You will serve as the primary point of strategic escalation, manage financial/resourcing health, and drive adoption of emerging social platforms and betas.
Responsibilities
- Direct, mentor, and progress a 22-person onshore/offshore team through structured onboarding, continuous training, and robust holiday/backfill coverage.
- Drive an inclusive, high-performing culture by managing quarterly check-ins, individual growth plans, and promotion readiness across all career levels.
- Provide Director-level signoff on all media recommendations, campaign testing plans, and client reports to guarantee campaign ROI and actionable strategic insights.
- Enforce strict QA processes and 100% team adoption of MAT and data integrity standards, ensuring any flagged compliance issues are resolved within 3 working days.
- Cultivate trusted, strategic relationships with senior client executives and key platform leads (Meta, Google, X, LinkedIn).
- Serve as the primary senior escalation point for critical account friction, brand safety concerns, and executive leadership alignment.
- Oversee team staffing allocations, recruitment pipelines, interview loops, and workload balancing to maintain optimal resource utilization.
- Ensure 100% on-time completion of team timesheets, client scope management, invoicing, and financial procedures (MSCS).
- Drive client expansion by identifying new product opportunities, executing platform feature betas, and pitching tactical testing framework.
- Spearhead at least one central agency workstream (e.g., Channel Ops or onboarding) and publish internal POVs on market trends as a Subject Matter Expert.
Requirements
- 8+ years in Paid Social media activation; 3+ years leading teams of 20+ members (onshore and offshore).
- Deep command of Meta, Google/YouTube, LinkedIn, X, and TikTok, alongside media automation (MAT) and QA frameworks.
- Proven track record in executive stakeholder management, platform partner relations, and senior issue escalation.
- Strong capability in staffing allocation, scope management, invoicing, and agency financial protocols.
Skills
- Paid Social media activation
- Team leadership
- Meta
- Google/YouTube
- X
- TikTok
- Media automation (MAT)
- QA frameworks
- Executive stakeholder management
- Platform partner relations
- Issue escalation
- Staffing allocation
- Scope management
- Invoicing
- Agency financial protocols
Location
- Onshore
- Offshore
Work Type
- Hybrid
Experience Level
- Director-level
- 8+ years in Paid Social media activation
- 3+ years leading teams of 20+ members
Salary/Compensations
- $100,000—$230,000 USD
Benefits
- Competitive medical insurance
- Group retirement plans
- Vision insurance
- Dental insurance
- Significant paid time off
- Preferential partner discounts
- Employee mental health awareness days
About the Company
- WPP is the trusted growth partner for the world’s leading brands.
- WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale.
- Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
Equal Opportunity
- WPP Media is an equal opportunity employer and considers applicants for all positions without regard to characteristics.
- We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment.
- That's why we've adopted a hybrid approach, with teams in the office around four days a week.
- If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
- Please note that while our philosophy is the same across WPP, benefits may vary by office/country.