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About the Role
Edelman is looking for an Associate Director, Brand Strategy to join their team in creating work that becomes part of popular culture.
Responsibilities
- Uncover insights leading to talked-about campaigns.
- Develop integrated campaigns for large, well-known technology or consumer brands.
- Develop creative briefs.
- Support workshops and translate stakeholder conversations into strategic outputs, recommendations, or briefs.
- Build relationships with various specialty teams including Creative, Research, Social, Media, and Account.
Requirements
- At least 6 years of experience working in strategy, account planning, research, account, or creative with consumer brands.
- Bachelor’s Degree or equivalent work experience.
- Experience in a PR, creative, or integrated agency environment.
- Experience working closely with creative teams to develop creative briefs.
- Proven experience developing integrated campaigns for large, well-known technology or consumer brands.
- Strong presentation-development skills, including the ability to structure an argument, sharpen a headline, and build a clear narrative across a deck.
- Excellent presentation and persuasion skills; ability to argue a point-of-view coherently and concisely; comfortable engaging with senior-level clients; quick thinker; able to speak authoritatively.
- Understanding of earned media and ideas that generate headlines; experience working on campaigns that generate headlines.
- Curiosity about what makes people act and think the way they do; able to find meaningful insights about motivation and craft powerful narratives to deliver that story.
- Experience supporting workshops and turning stakeholder conversations into clear strategic outputs, recommendations or briefs.
- Experience working in a collaborative environment and a track record of building relationships with various types of specialty teams including Creative, Research, Social, Media and Account among others.
Skills
- Brand Strategy
- Research
- Consumer behavior analysis
- Cultural analysis
- Competitor analysis
- Media analysis
- Social media analysis
- Creator analysis
- Emerging technology analysis
- Pattern identification
- Tension identification
- Implication identification
- Structured thinking
- Problem-solving
- Creative thinking
- Storytelling
- Persuasion
- Collaboration
- Project management
- Attention to detail
- Presentation development
- Earned media understanding
- Narrative crafting
- Workshop facilitation
Location
- Remote
Work Type
- Full-time
Experience Level
- Associate Director
- 6+ years of experience
Education Level
- Bachelor's Degree or equivalent work experience
Salary/Compensations
- $72,000 - $155,000 per year
Benefits
- Medical insurance
- Dental insurance
- Vision insurance
- 401K
- Life insurance
- Disability insurance
- Paid time off
- Travel assistance
- Wellness programming
- Annual bonuses
About the Company
- Edelman is a next-generation agency at the intersection of public relations and advertising.
- They create work that changes culture and generates attention-grabbing ideas quickly.
- Their strategists uncover insights for high-impact campaigns.
Equal Opportunity
- Edelman is proud to be an equal opportunity employer and believes in diversity, equity, and inclusion.
- They seek applications from all qualified candidates without regard to race, color, gender, sex, age, religion, physical or mental disability, military and veteran status, or any other basis protected by federal, state or local law.
- They provide reasonable accommodation in any part of the employment process.