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About the Role
An ambitious technology business serving the eCommerce market is looking for a commercially minded, highly analytical Head of Growth. This is an opportunity to build a demand-generation function, test your ideas and take ownership of the results. You’ll market a technology solution to decision-makers within eCommerce businesses, rather than consumers. The objective is clear: generate qualified pipeline that converts into paying business customers.
Responsibilities
- Build a B2B demand-generation strategy with a clear connection between marketing investment, qualified opportunities and customer acquisition.
- Manage paid campaigns across LinkedIn, Meta and emerging channels, testing audiences, messaging and creative to identify what delivers commercially.
- Analyze the acquisition funnel to understand conversion rates, cost per sales-qualified lead and the speed at which opportunities progress.
- Translate performance data into decisions about budget allocation, campaign priorities and further experimentation.
- Develop content that helps business buyers understand the product’s value, including customer stories, industry insights and sales-supporting materials.
- Refine positioning and messaging so the business stands out to relevant eCommerce decision-makers.
- Improve search visibility, landing pages and website conversion, working closely with the founder on content and website updates.
- Establish clear reporting that shows what is generating pipeline and customers—not simply activity or engagement.
Requirements
- Experience leading growth or demand generation within a scaling B2B business, with measurable customer acquisition results.
- A highly analytical, data-led approach, with the ability to turn findings into practical commercial decisions.
- A track record of structured experimentation: developing hypotheses, testing them and applying what you learn.
- Hands-on experience in paid acquisition, alongside an understanding of how content, positioning and conversion work together.
- Confidence explaining which metrics matter, what they reveal and where investment should go next.
- The ability to balance longer-term strategy with the pace and practical demands of a growing business.
- Strong communication skills and the confidence to work directly with a founder.
- An understanding of eCommerce businesses and how to engage buyers of technology and marketing solutions.
Skills
- Paid acquisition
- Content development
- Positioning
- Website conversion
- Data analysis
- Structured experimentation
- Communication
Location
- London
Work Type
- Full time
- Remote
Experience Level
- Senior individual contributor
Salary/Compensations
- £90,000–£110,000 per year
About the Company
- An ambitious technology business serving the eCommerce market.
Equal Opportunity
- Our client is an equal opportunities employer and welcome applications from people of all backgrounds. Applications will be assessed on relevant skills, experience and suitability for the role.