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About the Role
Atmosphere is seeking a Director, Commerce Partnerships to establish commerce media as a new market. This role involves building a new business, prospecting clients, and managing the full sales cycle within the commerce and retail ecosystem. The position offers the opportunity to shape the go-to-market strategy and potentially build a team.
Responsibilities
- Evangelize Atmosphere to commerce and shopper marketing buyers as a premium, incremental supply source.
- Partner with leadership, product, marketing, and insights to define Atmosphere's commerce media go-to-market narrative, value proposition, packaging, and sales materials.
- Build a net-new pipeline through self-sourced outreach to brand commerce and shopper marketing teams, agency commerce practices, and holding company commerce units.
- Own the full sales cycle, from prospecting and discovery through proposal, negotiation, close, launch, renewal, and upsell.
- Develop measurement-led proposals that answer commerce buyers' core questions regarding sales lift, incrementality, ROAS, closed-loop attribution, foot traffic, and new-to-brand reach.
- Structure programmatic and direct deals (PMP, PG, and curated) that fit how commerce buyers activate, including through Retail Media Network (RMN) offsite programs and commerce-focused DSPs.
- Work directly with RMN partnerships, offsite, and demand teams to establish Atmosphere as an offsite supply partner.
- Collaborate with account management and ad operations on campaign launch, delivery, optimization, and post-campaign reporting.
- Bring market feedback back to the business to inform product roadmap, data partnerships, and measurement priorities.
- Represent Atmosphere at commerce and retail media industry events to build visibility and relationships.
- Manage pipeline and forecasts in Salesforce, and build proposals and presentations in Excel and PowerPoint.
Requirements
- 10+ years of experience in media sales, partnerships, or strategy, including 5+ years focused on commerce media, shopper marketing, or retail media.
- A track record of building new business from scratch, sourcing your own pipeline, and exceeding revenue targets.
- Experience launching a new product, category, or go-to-market motion at a growth-stage company is a plus.
- Experience working directly with Retail Media Networks (such as Walmart Connect, Roundel, Kroger Precision Marketing, Albertsons Media Collective, and Instacart), including their partnerships and demand teams.
- Deep understanding of the commerce media landscape, including onsite vs. offsite activation, retailer first-party data, clean rooms, and how commerce budgets are planned and allocated across shopper marketing, trade, and brand.
- Knowledge of agency structures, including holding company commerce practices, and how they plan and buy commerce media.
- Working knowledge of commerce measurement, including closed-loop sales attribution, incrementality testing, ROAS, sales lift studies, and third-party measurement partners.
- Strong understanding of programmatic buying models (PMP, PG, curated deals) and the broader DSP and SSP ecosystem.
- Ability to turn data into a clear business case and present it persuasively to brand, agency, and retailer stakeholders.
- Familiarity with Salesforce, Excel, and PowerPoint.
- Experience selling to or working within the CPG, Grocery, and Alcohol Beverage (AlcBev) categories is strongly preferred.
- Established relationships with brand commerce and shopper marketing leaders, as well as agency and holding company commerce practices is strongly preferred.
Skills
- Commerce Media
- Shopper Marketing
- Retail Media
- Sales
- Partnerships
- Strategy
- Pipeline Management
- Salesforce
- Excel
- PowerPoint
- Programmatic Buying
- Measurement
- CPG
- Grocery
- Alcohol Beverage
Location
- New York
- Chicago
- Remote
Work Type
- Full-time
- Hybrid
Experience Level
- Director
- Senior Director
Salary/Compensations
- $170,000 - $200,000 + commission
Benefits
- Competitive base + commission structure
- Generous commission ramp period
- Company Equity
- Company 401(k) with employer matching
- Competitive insurance plans
- Flexible Time Off Policy
About the Company
- Atmosphere is a company with a Video, TV, CTV, and DOOH footprint across 55,000+ venues.
Equal Opportunity
- Atmosphere is committed to building a diverse, inclusive team where creativity, innovation, and teamwork thrive. If you're excited about this role but your experience doesn't perfectly align with every qualification, we still encourage you to apply—you might be the right fit for this or another role.