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About the Role
Askuity, a division of The Home Depot, is seeking a Salesforce Marketing Cloud Specialist to lead email campaign execution and optimization for the Supplier Analytics Program. This role involves partnering with cross-functional teams to define automated communications, manage projects, and provide strategic recommendations based on data analytics.
Responsibilities
- Lead the implementation, management, and continuous optimization of email campaigns, triggered journeys, and automation in Salesforce Marketing Cloud.
- Partner with the Salesforce Service Cloud team to ensure customer data is properly connected, managed, and segmented across systems.
- Manage daily platform operations, including system configurations, data requests, A/B testing, and troubleshooting.
- Collaborate with Community Enablement to develop segmented marketing content that drives engagement and usage of the Supplier Analytics Program tools.
- Serve as the central point of contact for stakeholders by communicating timelines, scope, potential risks, and performance insights.
- Establish standardized processes, best practices, and repeatable operational methodologies to scale knowledge across the organization.
Requirements
- Customer Focus: Keeps supplier and user experience at the center of campaign design, segmentation, and platform optimization strategies.
- Collaborates: Partners effectively across departments (Service Cloud, Community Enablement, Supplier Success, Support) to deliver integrated solutions.
- Communicates Effectively: Articulates strategy, insights, timelines, and risks clearly to diverse stakeholders.
- Drives Results: Tracks engagement metrics, analyzes performance, and optimizes trigger campaigns to meet strict project deadlines and business goals.
- Manages Complexity: Successfully balances data across multiple platforms, troubleshoots platform issues, and navigates intricate business processes.
- Limited travel.
- Travel to corporate headquarters annually, as requested.
- Extended Sitting.
- Repetitive Tasks.
- Working in an office setting: computer work, camera on virtual meetings.
- Strong creative and analytical problem-solving skills to apply out-of-the-box strategies to unique implementations.
Skills
- Advanced proficiency in Salesforce (Agentorce) Marketing Cloud (Email Studio, Journey Builder, Automation Studio).
- Technical fluency in AMPScript, HTML, SQL, and Microsoft Excel.
- Audience segmentation, list management, and data hygiene across cross-platform tools.
- Marketing performance analytics, campaign tracking, A/B testing, and data-driven reporting.
- Multi-project management and cross-functional team coordination.
Location
- Toronto
Work Type
- Hybrid
Experience Level
- 2–4 years of experience specializing in Salesforce (Agentforce) Marketing Cloud
- 0 years required (Project leadership experience preferred)
Education Level
- Bachelor's Degree in Marketing, Business, Analytics, Computer Science, or a related field (or equivalent experience)
Salary/Compensations
- $55,100.00 - $62,000.00
About the Company
- Askuity is a Toronto-based retail analytics software company operating as a division within The Home Depot (THD).
- Through our supplier analytics program, Askuity’s mission is to enable suppliers and merchants at The Home Depot to make profitable, data-driven decisions and drive real-time execution.