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About the Role

We are seeking an individual to manage, optimize, and advance our performance marketing efforts, focusing on data-driven growth through paid social and Google Ads. This role requires a strong understanding of target audiences, messaging, and creatives, coupled with a keen eye on measurable business results.

Responsibilities

Manage, optimize, and develop paid social campaigns with a focus on Meta Ads.
Oversee and optimize Google Ads activities.
Set up campaigns operationally and manage them from implementation to evaluation.
Continuously monitor campaign performance and identify optimization opportunities.
Analyze performance marketing KPIs and derive actionable recommendations.
Develop a deep understanding of target audiences, messages, creatives, and campaigns.
Continuously optimize campaign setups, audiences, budgets, creatives, and delivery logic.
Collaborate closely with the Brand, Social, and Creator Marketing teams.
Contribute insights from campaign performance to the development of creatives and marketing approaches.
Support the advancement of upper-funnel marketing and demand generation activities.
Monitor relevant developments, platforms, and trends in performance marketing and identify potential opportunities for P&T.

Requirements

2-3 years of relevant professional experience in performance marketing, paid social, or digital marketing.
Good practical experience with Meta Ads, including setup, operational management, optimization, and analysis.
Basic to good practical experience with Google Ads.
Good understanding of key performance marketing KPIs and the ability to derive actionable recommendations.
Understanding of target audiences, messages, creatives, and campaigns as interconnected components of successful performance marketing.
Willingness to work operationally within accounts and a strong hands-on mentality.
Analytical thinking, data-driven work approach, and continuous questioning of campaign results.
Proactive, structured work style with a strong ownership mindset.
Ability to maintain an overview of multiple campaigns and platforms.
Curiosity, willingness to learn, and interest in upper-funnel marketing and demand generation.
Fluent German language skills (written and spoken) and a solid understanding of communication and target audience approach in the German market.
Experience with a lifestyle or consumer brand (e.g., Food & Beverage, Beauty, Fashion) is a plus.

Skills

Performance Marketing
Paid Social
Google Ads
Meta Ads
Data Analysis
KPI Analysis
Campaign Optimization
Target Audience Analysis
Creative Development
Funnel Marketing
Demand Generation
Reporting
Strategic Planning

Location

Germany

Work Type

Full-time

Experience Level

Mid-level

Benefits

Opportunity to actively shape an international lifestyle brand.
High degree of personal responsibility and short decision-making processes.
Performance-oriented environment with clear goals and genuine scope for action.
Room for creative ideas, experiments, and new campaign approaches.
An environment that combines design, culture, enjoyment, and quality.
A team that values curiosity, initiative, and entrepreneurial thinking.
Unlimited access to our matcha.

About the Company

P&T is more than a tea brand; we are a modern lifestyle brand creating products, spaces, and rituals that invite people to enjoy more consciously and connect with their surroundings, others, and themselves.